New Name for a New Place

Irving Music Factory sells its name to DFW's new favorite corporation

Irving Music Factory sells its name to DFW's new favorite corporation

Rendering of Music Factory in Las Colinas
The long-anticipated and newly renamed Toyota Music Factory makes its debut on September 9. Photo courtesy of Live Nation

One day before the complex's concert venue is set to make its debut, the Irving Music Factory — formerly just Music Factory — has gained a title sponsor. It is now the Toyota Music Factory, named for the car giant that recently moved its headquarters to Plano.

That also means the Pavilion at Irving Music Factory will now be called the Pavilion at Toyota Music Factory, which officially will open the mixed-use complex with a concert featuring ZZ Top and Alejandro Escovedo on September 9.

More than 25 additional restaurants, entertainment venues, and the Alamo Drafthouse, will follow. Bar Louie, scheduled to open September 15, will be the first to welcome customers.

As new places can be confusing, Toyota Music Factory provides detailed instructions on how to get there and park once you arrive. Directions and a map of the complex can be found at musicfactory.com/directions. There are two parking garages, and valet service will also be available.

The development also be accessed by nearby stops on the DART Orange Line and the Las Colinas People Mover System.