Made in North Texas

Hip Dallas boutique moseys west to Sundance Square for new location

Hip Dallas boutique moseys west to Sundance Square for new location

Demerara Sundance Square
Demerara clothing is made in North Texas. Photo courtesy of Demerara

A Dallas-based boutique is heading west to downtown Fort Worth. Demerara will open up shop at 404 Houston Street, in Sundance Square, this summer.

The 1,660-square-foot store will feature women’s and men’s fashion apparel and accessories designed and manufactured locally. It's the second location for Demerara, which also has a storefront in Dallas' West Village. The clothing line is made in Plano.

“This will be the go-to destination for the consumer who enjoys current trends as the owner, Cassie Ganesh, designs and manufacturers to local styles,” Johnny Campbell, president and CEO of Sundance Square, says in a release. 

No opening date is being given yet, but when doors open in coming months, customers will find a well-edited mix of men’s fashion items that will include outerwear, shirts, and pants. In 2016, Demerera launched a men’s collection with Dallas Mavericks point guard J.J. Barea. The Demerara X J.J. Barea collection features casual menswear.

For women, there will be dresses, rompers, jumpsuits, athletic wear, tops, bottoms, outerwear, and swimsuits. Texas-born and -bred sisters Cassie and Andrea Ganesh made a splash when they rolled out a sultry swimsuit line in 2014. They also created a collection of men's and women's graphic tees called The D.

“Being a Carswell Air Force Base brat, I am beyond excited to expand our second location into Fort Worth,” Cassie Ganesh says in a release. “Since starting the company in 2011, we’ve transformed from traditional boutique retailer into a vertically-integrated apparel company, proudly designing and manufacturing right here in the heart of Texas. Managing daily operations at my factory has enabled me to turn production in one week, and I look forward to showing Fort Worth a steady stream of contemporary fashion.”

Unlike other boutiques, Demerara also provides custom design services based on a client’s fashion preferences and size and offers complimentary alterations on all apparel purchases. Garments are manufactured in limited quantities, guaranteeing customers exclusive additions to their wardrobe, the company says.