Shoppers in Fort Worth are among a select few who can now get 18-packs of toilet paper and other household essentials delivered from Sam's Club, thanks to a new partnership with Instacart, the on-demand grocery delivery service.
The two companies have introduced same-day delivery of groceries to households in only three markets in the United States: Dallas-Fort Worth, Austin, and St. Louis.
Customers in those cities can now go to samsclub.com/instacart to fill their virtual carts with produce, meat, frozen foods, and everyday essentials including exclusive Member's Mark products and even small appliances and have them delivered to their doorstep in as little as an hour.
Sam's Club VP Sachin Padwal says that Sam's is "just getting started" in a strategy to make shopping easier and more convenient. They plan to expand the service to more U.S. cities throughout 2018.
But here's a burn for regular Sam's Club members who've shelled out $50 for their annual fee: Instacart customers can shop local Sam's Clubs without a membership.
Sam's Club members can still earn membership rewards and lower, member-only pricing on items. Keep telling yourselves that, Sam's Club members!
Instacart was founded in San Francisco in 2012, and has scaled to more than 210 markets across North America, including popular national chains as well as local, regional grocers. Instacart VP Sarah Mastrorocco says that the partnership will help the company expand to new markets and reach new customers. It already has a deal with Target and Costco.
The Sam's Club initiative is the latest in a series of game-changing developments in the grocery shopping world, following Amazon's 2017 purchase of Whole Foods Market.
Dallas-Fort Worth is an especially
spoiled robust market. It was among the first in 2016 to get groceries delivered to their door via AmazonFresh, an Amazon subsidiary that specializes in fresh food. In February, it became one of the first four cities in the U.S. to get grocery delivery services from Whole Foods Market in an arrangement with Amazon Prime.
And on February 15, it became one of a handful of Texas cities to get grocery delivery from Target stores via a partnership with delivery service Shipt.