In a sea of fast food eateries in far north Fort Worth, the waters part to welcome a healthful alternative. Fit Meals Prep, offering healthy, organic, prepared meals and detox juices, has opened at 8653 N. Beach St. #215, in the old Duffey's Kolache Bakery spot.
Certified nutritionist and trained chef Brandy Moreno owns Fit Meals Prep with boyfriend Bryan Tienda. It's an extension of her booming business as a personal chef specializing in special diets for clients from cancer patients to body builders.
The shop carries 34 items, made on site that morning, for customers to grab from a refrigerator and go — for breakfast, lunch, or dinner. The store is open from 9 am-9 pm daily.
Of their two dozen or so prepared dishes, the best sellers so far are chicken fajitas, chicken broccoli Alfredo, and blueberry flaxseed protein waffles, Moreno says. They're trying breakfast tacos now, too. They also carry a range of detox juices.
The meals, which sell for $6.50-$7.50, are all organic and low in sodium and carbohydrates, she says. Customers can consult a menu that lists calories, carbs, protein, and fat for each dish before they buy. While they've seen a lot of people on weight-loss diets, Moreno says, they've served just as many families who pop in for a healthy option.
"We have normal families that come in, and they just want dinner for the week," she says. "They say, 'We don't want processed food, we don't want to eat out, so we'll grab dinner here and take it home."
Moreno studied organic farming and agriculture in Japan and truly began to preach "clean eating" after her 16-year-old son had a cancer scare four years ago, she says. As a nutritionist, she has worked with local gyms, UFC fighters, and football players through the NFL Scouting Combine.
Once her clientele grew to about 3,800 people, she knew she needed to shift her focus to a storefront. As many of her clients lived in Southlake, Keller, and Trophy Club, she wanted to open a place nearby. Far north Fort Worth-Alliance is one of the fastest-growing areas of DFW.
Moreno had spent a year looking for the perfect spot when her mom connected her to Erin Duffey, who was closing his popular kolache bakery in the exact area she was eyeing.
"Once I came to see it, I knew," she says. Duffey then helped her transition her business into the space.
While the bulk of the business is takeout meals, Moreno offers consultations and ongoing nutrition guidance for a one-time fee of $55. She also has dreams, she says, of opening a location in Dallas.