A new cookie concept from the state of Utah is coming to Dallas-Fort Worth — specifically, to Southlake Town Square. Called Crumbl Cookies, it's a cookie shop that specializes in delivery at all hours, including late at night.
The shop is opening at 1516 E. Southlake Blvd., in a former Which Wich sandwich shop, which closed in June.
Crumble was founded in Logan, Utah by cousins Jason McGowan and Sawyer Hemsley, who opened their first store in 2017.
They make what they claim is the world's best chocolate chip cookie, although doesn't every cookie company feel the same way. Cookie delivery is their thing: from anniversaries and birthdays, to orders for events and meetings, to midnight-hour cheats. Delivery hours run from 12 noon to midnight, Monday-Saturday.
The franchise now has 39 locations in 7 different states, including one Texas location in San Antonio.
Their basic cookie is a warm milk chocolate chip, but they have 80-plus flavors from which to choose including chilled sugar, Biscoff lava, chocolate cake, cinnamon toast, funfetti, lemon glaze, oatmeal raisin, Oreo, PB&J, red velvet cream cheese, s'mores, and snickerdoodle.
For their in-store selection, they rotate flavors from week to week. At their Utah stoes, single cookies in store start at $3, and a box of 4 is $10. Delivery fee is $3-$4, plus probably maybe a tip.
Bringing the concept to the area is Aaron Wagner, who says their target opening date is early to mid-November. And in good news, it won't stop with Southlake. "We have multiple stores coming to Dallas-Fort Worth," Wagner says.
Crumbl is actually not the first cookie company specializing in delivery to expand to DFW. Insomnia, which entered the market in 2016, has locations in Denton and Fort Worth, and pushes not just its delivery but its late-night hours — until 3 am on weekends.