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DFW produce company that sells to chefs only is doing pop-ups for us

DFW produce company that sells to chefs only is doing pop-ups

A Dallas produce company that previously sold directly to restaurants only is now taking their wares to the public.

FreshPoint Dallas is the local office of one of the largest distributors of fresh fruits and vegetables in North America, and is doing occasional pop-up sales of its fresh fruits and vegetables. That includes two events on Thursday April 2: one at Earl's 377 Pizza in Argyle, and another in Dallas at West Dallas restaurant incubator Trinity Groves.

The events run from 4-7 pm, with cash and cards accepted. There are two "boxes" — one with fruit, one with vegetables — $20 each. They'll sell them curbside so you don't even need to leave your car to purchase.

The Veggie Box contains:

  • 3 heads Romaine Hearts
  • 1 stalk Celery
  • 1 lb White Mushrooms
  • 2 bunches Broccolini
  • 2 pc Green Bell Peppers
  • 2 pc Red Bell Peppers
  • 2 lb Grape Tomatoes
  • 3 pcs Yellow Onions
  • 5 lb Russet Potatoes

The Fruit Box contains:

  • 4 Avocados
  • 1 bag Red Seedless Grapes
  • 5 lb Oranges
  • 5 lb Granny Smith Apples
  • 2 lb Bananas

FreshPoint usually works with regional and national foodservice customers such as catering, restaurants, and schools. They also supply grocery stores and other wholesale suppliers, mostly with gourmet-style items.

The company dates back to 1865, and is currently owned by Sysco.

District manager Shane Lovell says this is definitely a new enterprise, during these lean coronavirus times.

"We have opened the market to the retail side," Lovell says. "We did two last week and have a couple more planned. Right now, they're in various We're working with some of our customers who are open to the idea, and who have a place where we can park trucks, plus good exposure and good foot traffic."

One thing that makes their fruits and veggies special is that they've only been handled by shippers.

"It's not as picked over as what you might find at a supermarket," he says.

In addition to the pop-ups, people can also order items and pick them up at our warehouse, Monday-Friday 8 am-4:30 pm, and Saturday from 8 am-3:30 pm.

"We've got a grocery list with about 75 items that customers can choose from," Lovell says. "They can email us a form, and we'll package it up and bring it to your car."