A new retail concept specializing in affordable beauty products is making a big launch in Dallas-Fort Worth.
Called Happy Beauty Co., it's a new spinoff from Sally's Beauty, to meet a rising demand for low-cost beauty products, and is opening five DFW stores.
The brightly-designed stores will feature more than 7,000 products from 80 global brands, with thousands of items for under $10. Besides makeup, skincare, and hair products, shoppers will also find fragrances, bath and body care products, and nail care items.
Three locations have opened as follows:
- Frisco – 8300 Gaylord Parkway, Suite 8300-1
- Denton – 600 West University Drive, #530
- Mansfield – 120 W. Debbie Lane, Suite 360
Two additional stores in Mesquite and Fort Worth are still under development.
Each store features a spacious layout with vibrant colors and additional fun features like a photo room and a product-sampling area by the entrance. The sample area will also have a "Bonus Bliss Machine" where customers can receive a special token to a deluxe sample vending machine for every $25 they spend pre-tax in store.
Happy Beauty Co. was created in a collaboration between Denton-based Sally Beauty and design consulting firm JLL Design Solutions, in a brick-and-mortar battle against e-commerce beauty supply chains.
"[JLL Design Solutions'] expertise has helped us create a truly immersive and captivating shopping experience," says Sally Beauty Holdings VP Bryan DeYoung in a statment. "Together, we are meeting the needs of budget-conscious beauty shoppers without compromising on quality or selection.”
Happy Beauty Co. is also launching five stores in Arizona, with locations in Phoenix and Glendale already open for business.