Eyewear pioneer Warby Parker has focused in on August 10 for its new Southlake store. The latest Texas storefront — the third in Dallas-Fort Worth — will open at 215 Grand Ave. in Southlake Town Square.
The brand, which began online as direct-to-consumer, is scaling up its brick-and-mortar efforts, including the new boutique in the affluent DFW suburb.
"Southlake Town Square stood out to us for many reasons. People don’t just come here to shop — they come to feel a sense of community, to support local artists and musicians, and to unwind with their neighbors,” says co-founder and co-CEO Dave Gilboa. “We’re excited to become a part of this ourselves and share the Warby Parker experience with customers new and old.”
The new space will feature bright illustrations from German artist Sebastian Konig, adding a colorful contrast to the airy space, they say. "With a bookstore vibe, Warby Parker glasses will be displayed on open oak shelving, alongside actual books and accessories," the company says in a release.
It's a vibe that coincides with Warby Parker's fall collection, for which they partnered with New York Public Library. "Our new collection was shot in a handful of the NYPL’s most grand and studious enclaves," they say in the release.
To mark the launch of their new collection — in which pieces start at $95 — the brand is making a donation to New York Public Library's Early Literacy Initiative, which provides young children and their families a welcoming and supportive environment to learn for free.
In the Southlake store, customers can try on the latest styles in eyeglasses and sunglasses, as well as receive a comprehensive eye exam or a prescription check (good news: they're now in network with UnitedHealthcare and Spectra insurance).
On display will be their full selection of optical and sunwear — including their latest collection in collaboration with designer Geoff McFetridge.
They'll also offer Warby Parker glasses for kids in two collections: Jr. (for ages 8 and up) and Jr. Jr. (for ages 4-7).
On opening day, the store will hand out icy treats from Steel City Pops to celebrate and meet the community.
Regular store hours will be 11 am to 7 pm Monday-Thursday, 11 am to 9 pm Friday and Saturday, and noon to 6 pm Sunday.