Oil's well

Fort Worth suburb gets its own boutique devoted to trendy CBD cannabis oil

Fort Worth suburb gets its own boutique for trendy CBD cannabis oil

CBD Oil
The CBD oil trend is alive in Keller. CBD American Shaman

The CBD cannabis oil trend shows no signs of slowing down in Fort Worth, with new stores cropping up all over town. The newest shop to sell the "wonder salve" is in an unlikely area of town — Old Town Keller.

Your CBD Store has opened at 255C South Main Street, Keller. Like similar retail outlets, Your CBD Store carries various forms of cannabidiol (CBD), including edibles, topical creams, and lip balm.

Owner Chrissy Crowell says customers are loving topical pain creams, water soluble liquids, and tinctures that go under the tongue. But perhaps the most unusual offering is something for man’s best friend: CBD-infused lamb and bacon treats.

“Customers tell us how it has helped their dogs with seizures and epilepsy,” Crowell says. “Even with my own dog, he has anxiety and shakes during thunderstorms. But when I give him the CBD, he immediately calms down.”

For those fuzzy on the topic, CBD is a naturally occurring compound in hemp. Hemp and marijuana come from the same plant, but, whereas hemp is high in CBD, which has anti-inflammatory properties, marijuana is higher in tetrahydrocannabinol, or THC, which elicits feelings of euphoria. CBD is extracted from the plant, then combined with an oil such as coconut or hemp oil to make it easy to consume.

In 2018, the U.S. Food and Drug Administration approved CBD as a treatment for two forms of epilepsy — making it the first marijuana-derived product to be approved at the federal level. Yet there are still many questions surrounding CBD's health effects, even its legality in places, like Texas, where marijuana is not legal.

But as its popularity within the health and wellness community has grown in the past year, so too has the mainstream conversation around CBD. (Example: this lengthy piece in the Sunday New York Times.) 

Your CBD Store has a doctor/chemist on staff to keep Crowell and her staff educated and updated on the newest developments with CBD. The store sells only SunMed products, which come from an industrial hemp plant in Denver. She said the products contain no THC, but maintain the necessary ingredients for maximum results.

“Other providers don’t explain that when THC is stripped from their products, some of the minor cannabinoids and terpenes are removed, as well,” she says. “We ensure our products are superior and have an entourage effect with a higher level of all the cannabinoids and terpenes.”

As prohibited by the FDA, Crowell can’t make any specific health claims about CBD.

“Our products are intended to be used as an herbal supplement,” she says. “We provide a list of testimonials showing that our customers have experienced improvement in their overall health. The cannabinoid receptors in our bodies affect many different processes, such as pain sensation, memory, mood, relaxation, and appetite. CBD has shown positive changes in many of these physiological processes.”

Personal experience with CBD, in addition to wanting to make a difference in people’s lives, is what motivated Crowell to open Your CBD Store.

“I started my health journey six years ago after my twins were born, and the normal fatigue, irritability, and sleepless nights were not improving with time,” she says. “I found hope after I began studying and using the natural remedies of essential oils, supplements, diet changes, and eventually CBD oil. I want to help others find the same freedom in their health.”

The Keller boutique joins a growing list of Fort Worth CBD-focused shops that have opened in the past year, including Purely CBD in far north Fort Worth and Thrive Apothecary in the Foundry District. Health stores, such as Sunflower Shoppe, also sell CBD products.

Crowell, who grew up in North Richland Hills, says she stumbled across the location in Old Town Keller by accident.

“I’m a planner, so I had a list of options and mapped out a route, but instead we just drove around the Metroplex,” she says. “We finally came across this little house in Keller about 20 minutes from where we live. We were truly blessed to come to an agreement that was accepted over another CBD company looking to rent at the same time.”

The house-turned-business has historical significance, thanks to a former occupant.

“Joseph Knox, the original Keller mayor, lived in this home many years ago,” Crowell says. “This is such an amazing location.”

She says reception from the community has been overwhelmingly positive, and they’ve been welcomed with open arms.

“We joined the Keller Chamber Commerce and got to know all our neighbors right away,” she says. “A lot of people come to us to learn about CBD out of curiosity. Or, they’ll tell us how it has helped a friend, patient, or customer. It has all been very pleasant.

"I know there are many questions and some concerns," Crowell says, "but if we can help educate and share hope to just one person, it’s all worth it.”