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Home » City Life
Election News
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Fort Worth residents get emergency extension from IRS on 2020 taxes
Love This

Popular fitness brand shows the love for charities in need

Popular fitness brand shows the love for charities in need

By CultureMap Create
Nov 5, 2020, 12:30 pm
Orangetheory
Feel better and do good. Orangetheory/Facebook

The Orangetheory brand already has a lot of devoted followers, but the return of a philanthropic program might convert even more die-hard fans.

Called OrangeLove, it's a way for members to have accountability for their workouts while also benefitting a rotating roster of charities. All 33 Dallas-Fort Worth Maverick Fitness-owned Orangetheory locations will be participating (excluding Cedar Hill and Colleyville).

It works like this: Members check in on Facebook with the charity's hashtag each time they visit a studio, and that helps the current charity of choice gain exposure. Orangetheory then donates to that charity at the end of the month (though right now COVID-19 might extend that timeline a little).

Typically the charities change monthly, but with OrangeLove's November return the first charity will continue through December. Currently spotlighted is 9474 Foundation, a nonprofit that helps spread joy to young adults battling colorectal cancer. 

But that's not all. November is also Marathon Month, which means that from November 1-30 Orangetheory is challenging its members to complete a half, full, or ultra marathon. Participants can log their distance over the course of the month to receive a T-shirt, with first-place finishers receiving a shiny medal.

Head here to explore all the different Orangetheory membership options, and learn more about the HIIT workout.

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