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Preppy SoCal men's shop surfs into West Fort Worth for Texas debut

We'll take a little purple, please.

Californians are moving to Texas in droves, and here come their favorite stores, too. Johnnie-O, a Los Angeles-based retailer of apparel and accessories for men, is opening its first Texas shop in Fort Worth's WestBend complex on March 25.

Founded by John O’Donnell in 2005, the brand calls its style "West Coast prep" and includes men's polos, sport shirts, pullovers, sweaters, vests, jackets, and T-shirts priced from about $40 to $400. There are footwear, accessories, and boys' collections, too.

“We are very excited about our new store and partnership in Fort Worth," says O'Donnell in a release. "The community has always been a big supporter of johnnie-O, and now they will have the opportunity to visit us on a more personal level."

Featuring playful patterns and distinctive details, johnnie-O pieces come in soft, cool, ocean-breezy colors like "spearmint," "avocado," "banana," and the vacation-ready "Maliblu."

"I think we may need to load up on more purple," O'Donnell says of the Fort Worth store, which is about a mile from TCU.

The Horned Frogs are represented, at least, in a "Collegiate" collection of apparel with NCAA school logos. (As are SMU, Baylor, University of Texas, and Texas Tech.)

The brand will celebrate its grand opening March 25 with a meet-and-greet with O’Donnell and Chief Creative Officer Chris Knott from 5-7 pm. Giveaways and sales benefiting The Women’s Center will continue through its opening weekend.

“With their ﬁrst brick and mortar location, johnnie-O will bring a casual East Coast and Southern California sensibility to Fort Worth," says Terry Montesi, CEO of WestBend's Trademark Property Co, in the release. "This innovative brand exudes cool, and we believe it will be a huge hit in this market and beyond.”

The store is at 1621 River Run, Suite 116, Fort Worth. Regular hours will be 11 am-7 pm Monday through Saturday and 12-5 pm Sunday.

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no more magic of macy's

Macy's will close 5 stores in Dallas-Fort Worth, sales to be announced

Courtesy photo

Macy's said it would be moving forward with closing 66 locations, including five in Dallas-Fort Worth, in 2025.

A major department store name is shrinking its footprint in Dallas-Fort Worth: Macy's is planning on closing five of its locations throughout DFW by the end of April in 2025.

Macy's is the New York-based brand which includes Macy’s, Bloomingdale’s, and Bluemercury.

According to a press release, the company will be closing 66 stores nationwide as a part of its "Bold New Chapter" strategy to make the company profitable again. In all, Macy's is planning on shuttering 150 "underproductive" locations by 2026.

The Dallas-Fort Worth stores that are closing include:

Southlake Town Square, 321 State St. in Southlake
Market by Macy's WestBend, 1751 River Run #101 in Fort Worth
Macy's Village, 201 Stacy Rd. in Fairview
Shops at Willow Bend, 6209 W. Park Blvd. in Plano
Highlands of Flower Mound, 6101 Long Prairie Rd. Suite 500 in Flower Mound

The Southlake, Fort Worth, and Flower Mound stores are denoted as Macy's "small format" locations, which were previously touted as an innovative way to "harness the full power of the Macy’s brand to deliver sustainable, profitable sales growth" for the company.

A clearance sale is expected to begin this month and will last for approximately 8-12 weeks, according to a FAQ on the Macy's website.

Additionally, Macy's is closing its Alameda Mall location in Houston.

"Closing any store is never easy, but as part of our Bold New Chapter strategy, we are closing underproductive Macy’s stores to allow us to focus our resources and prioritize investments in our go–forward stores, where customers are already responding positively to better product offerings and elevated service," said Tony Spring, chairman and chief executive officer of Macy’s, Inc. in the release.

Though Texas is losing six stores, California and New York will be hit harder with the loss of nine stores each.

Macy's is not alone: Clothing retailer Kohl's will also be shuttering 27 underperforming stores by April 2025, including its North Dallas location at The Arbors on Preston Road, located at 18224 Preston Rd.

"We always take these decisions very seriously," said Tom Kingsbury, Kohl’s chief executive officer in a statement. "As we continue to build on our long-term growth strategy, it is important that we also take difficult but necessary actions to support the health and future of our business for our customers and our teams."

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