so fab

Kate Hudson's fab activewear line leaps into Southlake with new store

Kate Hudson's fab activewear line leaps into Southlake with new store

Fabletics
Kate Hudson's Fabletics is bouncing into Southlake. Photo courtesy of Fabletics

A fashionable active-lifestyle brand with celebrity cred is opening its first shop in Tarrant County. Fabletics, the active-lifestyle brand co-founded by actress Kate Hudson in 2013, will open at Southlake Town Square "this year," according to a release.

Fans of Hudson’s brand have helped grow it into an international business, servicing some 1.9 million customers over 10 countries. The Southlake location joins 40 retail stores across the United States; the only other one in DFW is at Plano's Legacy West complex. The company also offers a VIP membership program.

The Southlake Town Square store will encompasses 2,077 square feet and, while design hasn't yet been revealed, if it's anything like a Fabletics boutique opening March 7 at Houston's Galleria, it just might feature a neutral paletteto showcase the collection’s seasonal prints and vibrant color palettes. Lucky Houston also gets a new Lounge Bar and lounge area furnished with plush chairs, recharging stations, and refreshments to provide a relaxing, full-service experience for customers. (Fingers crossed!)

Shoppers at Fabletics stores can look to new, technological enhancements and amenities to elevate the experience. The brand’s proprietary OmniSuite and OmniShop technologies allow customers to request a different size or color, check stock, and engage styling tips without leaving the fitting room, while digital kiosks invite members and guests to seamlessly view member pricing and outfit inspiration.

Meanwhile, iPod-based POS systems also allow Fabletics associates to help customers shop the website and arrange for free shipping of products directly to the customer’s doorstep. The technology also connects in-store shopping to digital Fabletics profiles, allowing guests to shop seamlessly online and off.

“Fabletics is a brand for all women and our mission from the very beginning was about so much more than just creating cute activewear," Hudson said in a statement ahead of the Houston store opening. "We wanted to build an inclusive community that inspired women to live an active lifestyle – and I am thrilled to bring that to the amazing women in Texas!”

Southlake has become a hotbed of retail lately, having been chosen as home of the first Market by Macy's concept. Opening there this fall will be Tommy John, "the comfort-focused lifestyle brand committed to solving the problems men and women have with their underwear and apparel," a release says.

The Southlake Fabletics shop will be located at 110 State St., next to Corner Bakery.