It's official: H-E-B has an H-E-B. The Texas-based grocer opened the doors to its Hurst-Euless-Bedford "Mid-Cities" location at 6 am Wednesday, May 20.
For Google Maps purposes, the address is 2105 Rio Grande Blvd., Euless. Those who've been watching it go up for the past year-and-a-half know it's in the bustling Glade Parks development at the northwest corner of Cheek-Sparger Road and Rio Grande Boulevard (on the border near Bedford, Colleyville, and Grapevine). You can't miss it.
First announced in late 2024, the Mid-Cities store joins other recent openings in Tarrant County: H-E-B Alliance, which opened in April 2024, and H-E-B Mansfield, which opened the following June. H-E-B also operates Central Market locations in Fort Worth and Southlake.
The store went on a hiring spree earlier this year to employ top talent.
The massive Mid-Cities location faces SH121 and includes an H-E-B Fuel station and car wash, plus a True Texas BBQ restaurant within the store, a dedicated drive-thru, a pharmacy drive-thru, and an expanded grocery pick-up area.
The store opened with some fanfare, which featured company executives along with city officials, community leaders, cheerleaders, mascots, and area nonprofits to celebrate the occasion.
According to the Facebook page Grapevine Edit, a woman from Arlington was first through the door, having arrived at 6:20 pm Tuesday and camped out overnight. They report that opening festivities will continue through the weekend, including free cinnamon rolls and coffee until 12 noon Wednesday, photos with Dallas Cowboys Cheerleaders until 10 am, free samples, prizes, giveaways, and more.
San Antonio-based H-E-B has been in rapid expansion mode across DFW in recent years; many stores, including Irving, Denton, and Carrollton, are in the works.
The regional supermarket chain is consistently rated among America's best grocers by industry and consumer reports.
With $49.6 billion in annual revenue, the H-E-B grocery chain appears at No. 11 on Forbes' inaugural list of America’s 100 largest family businesses.
Founded in 1905, H-E-B operates more than 450 grocery stores in the U.S. and Mexico. The company says its annual sales exceed $50 billion. The company employs over 175,000 Partners in Texas and Mexico, and serves millions of customers in more than 300 communities.