Coffee with NOLA roots opens latest Dallas-Fort Worth shop in Euless
A coffee concept born in New Orleans is expanding its Dallas/Fort Worth footprint: PJ's Coffee of New Orleans is opening a new location in Euless at 900 N. Industrial Blvd., in a sweet little center called Trinity Plaza.
The store features a full indoor café, outdoor patio, and drive thru. According to a release, it'll open August 16, with samples, free coffee, and special promotions, including a free upsize from August 16-22.
The location is owned by local franchisee Kim Stitzel and will feature not only PJ's unique brews but also New Orleans-style beignets. Now you're talking.
PJ’s was founded in 1978 by Phyllis Jordan, a pioneer in the coffee industry. In 2008, the company was purchased by New Orleans natives and brothers Paul, Steven, and Scott Ballard.
They serve a complete line of espresso-based beverages using the top 1 percent of Arabica beans, as well as organic tea, pastries, and desserts.
Their cold brew iced coffee uses a special cold-drip process that is said to protect the flavor and strength of the beans, while producing a coffee that is less acidic. Their Iced Coffee Concentrate is available for sale in-store and online, along with bags of whole bean coffee.
Roastmaster Felton Jones has worked for the company for nearly 25 years.
"We source 14 origin coffees from Sumatra to Columbia which are delivered right here to the ports in New Orleans, guaranteeing the freshest coffee possible," Jones says
PJ's is on a growth kick in Dallas-Fort Worth, with three other stores opening in the last eight months: Farmers Branch, McKinney, and Northlake. The company operates 11 stores in Texas with locations in Grand Prairie, Pecos, and Odessa on deck to open later this year.
Stitzel will be opening two more cafés in the DFW area in the coming months.
Stitzel says in a statement that she was introduced to PJ's through her work with the American Heart Association.
"I could see how impactful local businesses and their owners could be in helping to improve the overall well-being of a community," she says. "As a woman-owned business, it is important to me to provide an amazing customer experience and product while partnering with our community to provide job growth and meaningful connection. We see the PJ’s store as a hub for making those emotional and social connections — particularly as we recover from the pandemic."
She says she also liked that there was a camaraderie among PJ's franchisees that she didn't see with other brands.
"With three other franchise business owners here in Dallas/Fort Worth, I’m excited to build PJ’s presence and share its incredible line-up of coffee with our community," she says.
Customers can utilize PJ's mobile application for rewards, including a free beverage worth up to $4.50 by inputting the code FREEDRINK in the app at checkout.