A cherished Fort Worth holiday tradition is the latest sad cancellation to result from ongoing concerns about the coronavirus pandemic. Junior League of Fort Worth has called off its in-person Christmas in Cowtown Holiday Gift Market, which was to have taken place at the Will Rogers complex in October.
But hope is not lost. A release says that the organization still will present an "adapted opportunity for shoppers to find gifts for nearly everyone on your Christmas list by crafting virtual experiences and partnerships and engaging in innovative ways to support the merchants and vendors during this challenging time."
While the JLFW board voted unanimously to cancel the in-person shopping event, organizers are working hard to create a safe and worthwhile virtual experience that keeps volunteers, patrons, and merchants as the main focus, they say.
“Everyone is experiencing the hardships of living through a pandemic — both organizationally and personally," says JLFW president Amber Robertson in the release. "Thriving during COVID-19 is requiring us to think outside the box, and solutions to some of the challenges we face are requiring creativity. I believe in each of us, in this League, and in our community, and I’m confident that we can thrive with perseverance and grace and continue to serve our community through whatever this year brings."
Proceeds from Christmas in Cowtown go toward Junior League's many civic initiatives throughout Fort Worth. A reimagined, temporary adaptation of Christmas in Cowtown will give the league, which is over 90 years old, an opportunity to continue those vital efforts, they say.
Additional details on the newly imagined event will be coming soon. For more details, visit their website.
"The Junior League of Fort Worth and the Christmas in Cowtown team extend best wishes for everyone’s health and safety during these unprecedented and uncertain times," the organization says.