Dallas burger chain Liberty Burger is experiencing some shrinkage. Founded in 2011 by Mariel Street, daughter of longtime Dallas restaurateur Gene Street, Liberty has closed four locations, including its only branch in Tarrant County.
According to Mariel Street, the company severed its relationship with one of its franchisees, made up of NTRD, LLC and Four Leaf Ventures LLC, for noncompliance with the franchise contract.
"Standards are implemented to enforce consistency, they define a brand on many levels, and ultimately, are a strong contributor to the success of our company," Street said in a release. "Unlike our other franchisees, NTRD and Four Leaf Ventures did not uphold the integrity of our brand nor did they fulfill their obligations as specified in the signed franchisee contract. Without consistency, consumers become confused, making it difficult for Liberty Burger to ensure that the quality of our brand is maintained."
The four locations that have closed are:
- Fort Worth, at I-35 and North Tarrant Parkway in far north Fort Worth
- Frisco, at The Star
- West Carollton
- Las Colinas
This brings the chain down to five locations in the DFW area, in Richardson, Allen, Lakewood, Forest Lane and Inwood, and Addison. (A sixth Liberty Burger is in Jackson Hole, Wyoming.)
The Fort Worth location opened two years ago in October 2016, at Presidio Junction in far north Fort Worth.
While its gourmet burgers, in varieties such as bison, lamb, tuna, and turkey, were priced at a reasonable $6 to $10, the prices seem to have been not quite reasonable enough for the thrifty diners of Tarrant County. Comments on Facebook, which represents the utmost in wisdom, labeled the restaurant "pricey" and "insanely expensive."
There's also a bunch of burger competition in the area with locations of In N Out, Whataburger, and Wendy's nearby, presumably in a price range that's less insane.
The Frisco location opened in November 2017, as part of a massive wave of restaurants at the Dallas Cowboys facility. There are more than two dozen restaurants there, but other than Cane Rosso, City works, Mi Cocina, and Neighborhood Services, many have not thrived.
Stephanie Allmon Merry contributed to this story.