Breakfast News

All-day breakfast restaurant Snooze cracks open Fort Worth location

All-day breakfast restaurant Snooze cracks open Fort Worth location

Snooze A.M. Eatery breakfast brunch restaurant french toast
Fort Worth, are you ready for French toast and outrageous Bloody Marys? Snooze, an A.M. Eatery/Facebook

In major news for brunch fans, Snooze, an A.M. Eatery, known for its eclectic and innovative breakfast creations and boozy morning cocktails, is opening its first location in Fort Worth. The Denver-based chain will open a branch at the Left Bank development in 2018.

A legend on the breakfast and brunch front, Snooze was founded in 2006 by two brothers who were seeking to evolve breakfast via culinary innovation, an energetic atmosphere, and comfortable and friendly service. They've been colonizing Texas, first entering the state in 2016 with a branch in Austin. They've since opened locations in Austin, Houston, and San Antonio, where they've been universally met with lines out the door.

Dallas-Fort Worth is its next frontier. In addition to the Left Bank, the chain will also open locations in Dallas and Addison.

Snooze CEO David Birzon says that the chain has received a warm DFW welcome.

"We have been overwhelmed by the welcoming from the Dallas community and are excited to bring the Snooze experience to three new communities in 2018," Birzon says. "We look forward to joining and giving back to the Addison, Walnut Hill, and Left Bank communities, and local organizations that make each neighborhood thrive."

Snooze serves creative twists on classic breakfast items like eggs Benedicts, sandwiches, pancakes, and lighter offerings. It also observes a high sourcing standard, with fresh, responsibly sourced ingredients that promote non-confinement, no added hormones, no subtherapeutic antibiotics, and no artificial ingredients or preservatives.

Signature dishes include pineapple upside-down pancakes, breakfast pot pie, and a "chile verde Benny" with green chili-sauced tortillas, pulled pork or barbacoa-style beef, poached eggs, and green chili hollandaise.

Their selection of "morning cocktails" includes a line of impressive Bloody Marys such as the one with bacon-infused Cyrus Noble Bourbon and house bloody mix. There are also coffee cocktails, which is divine.

Their house blend coffee is a collaboration with Godoy's Coffee, their partner coffee growers and roasters. On Earth Day, Snooze planted 1,100 trees — one for every employed Snoozer — at Godoy’s Coffee farm to help with Guatemala's reforestation process.

Snooze supports its communities not only through volunteer work, but also through ongoing partnerships with local nonprofits and grass-roots organizations focused on education and sustainability. The company gives back one percent of sales through in-kind goods and services.

Eco-friendly practices are part of their day-to-day operations. That includes energy, water, and resource conservation, plus composting and recycling.