The 10th Annual Michelada Festival will span Main Street from 3rd to 9th Streets, including Sundance Square Plaza. The outdoor celebration blends music, food, community, and culture. Visitors can enjoy locally owned food and retail vendors, who will keep 100 percent of their earnings, ensuring that every purchase directly supports small business entrepreneurs.

The festival will also feature music by De Parranda Mariachi, De Los Texas Rangers, Havana NRG, Quimikoz del Son, Banda Vientos de Guanajuato, and DJ Avenger.