A mom-and-pop ice cream shop in Fort Worth claims to have the best scoops in town. Called Morgan’s Ice Cream, it's a baby chain that got its start during the pandemic and now has two locations: Near Southside and Burleson.

The company is from Jeff and Stephanie Brannon, who got into the ice cream business when they took over the Gypsy Scoops at 321 S. Main St. in 2020. They rebranded the shop to Morgan's, Stephanie's middle name, then opened a second location in Burleson at 102 NW Renfro St. in 2022.

The couple makes small-batch homemade-style ice creams daily, with a focus on unique flavors and consistent quality. They have seven flavors that anchor the menu, and they rotate four new flavors each month.

“We are definitely not the place that’s going to have 32 flavors of sub-par ice cream,” Jeff says. “We’re going to make sure the product we put out is the absolute best.”

The seven anchor flavors are based on popular ice cream flavors such as chocolate, vanilla, and strawberry, but with their twist:

• Honey, Not So Vanilla: honey and vanilla bean
• Wookies Cookies: cinnamon ice cream with chocolate shavings & crumbled oatmeal cookies
• Fudged Up Cookie Dough: fudgy chocolate oat & coconut milk ice cream with cookie dough — vegan and gluten free
• Cookie Monster: yellow cake ice cream with Oreos & chocolate chip cookies, dyed blue
• Cookies, Cookies & Cream: Oreo-infused
• Strawberry Magic: strawberry with butter cake crumbles
• Fudged Up Brownie: chocolate ice cream with fudge brownies

Unlike many ice cream or frozen dessert shops, they don’t offer samples — they’re that confident in their flavors.

“If people don’t like it, we’ll give them another scoop for free of something they know they’ll like,” Jeff says. “We don’t ever want someone to try something and not enjoy it, but we’re also not going to put out an ice cream that we don’t think is the absolute best it could be.”

The Burleson and Fort Worth shops both feature their signature baby pink color scheme. Fort Worth's seating is mainly outdoors, while Burleson has plenty of indoor seating that’s better suited for families, according to Jeff.

Before Morgan’s, Jeff and Stephanie got started in entrepreneurship in 2014 by opening Dwell Coffee & Biscuits, a coffee shop startup in Burleson. (After nearly 10 years, they sold the company’s assets and plan to close the shop at 108 W. Ellison St. #101 on April 13.)

Both are longtime Fort Worth residents: Stephanie has lived in the Fort Worth area her entire life; Jeff moved to the area when he was 15 years old. They both graduated from Burleson High School, and Jeff was in a band before they got married in their early 20s.

“We started small when we started Morgan’s,” Jeff says. “I was the only person scooping ice cream for a while, and Stephanie was the only one making the ice cream, and we just had to kind of grind it out until we could get some people hired.”

Stephanie still oversees recipe development, while Jeff handles marketing and customer relations.

‘We just try to make our ice cream everything that we would want to go eat,” Jeff says. “We have very flavorful ice creams with lots of mix-ins, and we try not to be boring.”