Quite a spectacle

Eyewear pioneer Warby Parker sets its sights on opening day in Southlake

Eyewear pioneer Warby Parker sets sights on opening day in Southlake

Warby Parker glasses
Warby Parker is focused on Southlake. Photo courtesy of Warby Parker

Eyewear pioneer Warby Parker has focused in on August 10 for its new Southlake store. The latest Texas storefront — the third in Dallas-Fort Worth — will open at 215 Grand Ave. in Southlake Town Square.

The brand, which began online as direct-to-consumer, is scaling up its brick-and-mortar efforts, including the new boutique in the affluent DFW suburb.

"Southlake Town Square stood out to us for many reasons. People don’t just come here to shop — they come to feel a sense of community, to support local artists and musicians, and to unwind with their neighbors,” says co-founder and co-CEO Dave Gilboa. “We’re excited to become a part of this ourselves and share the Warby Parker experience with customers new and old.”

The new space will feature bright illustrations from German artist Sebastian Konig, adding a colorful contrast to the airy space, they say. "With a bookstore vibe, Warby Parker glasses will be displayed on open oak shelving, alongside actual books and accessories," the company says in a release.

It's a vibe that coincides with Warby Parker's fall collection, for which they partnered with New York Public Library. "Our new collection was shot in a handful of the NYPL’s most grand and studious enclaves," they say in the release.

To mark the launch of their new collection — in which pieces start at $95 — the brand is making a donation to New York Public Library's Early Literacy Initiative, which provides young children and their families a welcoming and supportive environment to learn for free.

In the Southlake store, customers can try on the latest styles in eyeglasses and sunglasses, as well as receive a comprehensive eye exam or a prescription check (good news: they're now in network with UnitedHealthcare and Spectra insurance).

On display will be their full selection of optical and sunwear — including their latest collection in collaboration with designer Geoff McFetridge.

They'll also offer Warby Parker glasses for kids in two collections: Jr. (for ages 8 and up) and Jr. Jr. (for ages 4-7).

On opening day, the store will hand out icy treats from Steel City Pops to celebrate and meet the community.

Regular store hours will be 11 am to 7 pm Monday-Thursday, 11 am to 9 pm Friday and Saturday, and noon to 6 pm Sunday.