The mega-festival KAABOO Texas has come and gone, and those who made it out to AT&T Stadium in Arlington were in for a three-day treat with big-name music and comedy acts, tons of fun brand activations, mouthwatering food from famous chefs, and spectacular art at every turn.
Those in the know, however, could be found hanging out in the Bank of America lounge, located right across from the Ford Pegasus stage. Simply showing a Bank of America card granted entry to a climate-controlled tent (that was important for Friday's unseasonably chilly weather) that was outfitted with several festival essentials.
The plush pad boasted swanky seating from AFR Furniture and charging stations so that attendees could keep the Instagram updates coming. There was also a larger-than-life, fully functioning iPhone that not only snapped branded selfies in front of Steve Hunter's custom KAABOO mural, but could also demonstrate Bank of America's many mobile banking features, including the ever-helpful digital assistant, Erica.
Anyone with a sweet tooth found satisfaction in the gourmet Sugaire cotton candy from Make Your Life Sweeter, in flavors ranging from pineapple to root beer, and frozen treats by Pop Star. Event-specific tote bags were a reward for customers who tried out Apple Pay, giving guests a tote-ally (sorry, we had to) cute way to carry around all their swag.
An exclusive row of seating provided an excellent view of the stage, which throughout the weekend hosted such acts as Ludacris, Ms. Lauryn Hill, Lionel Richie, Garbage, Flo Rida, Black Eyed Peas, the Avett Brothers, and Little Big Town.