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Kaaboo Cool

Savvy KAABOO Texas fans hung out in style at the Bank of America lounge

Savvy KAABOO Texas fans hung out in style at Bank of America lounge

By CultureMap Create
May 17, 2019, 1:05 pm
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Bank of America lounge at Kaaboo Texas
The Bank of America lounge was located right across from the Ford Pegasus stage. Festival-goers simply had to show their Bank of America card to gain entry. Photo courtesy of Bank of America
Bank of America lounge at Kaaboo Texas
A larger-than-life iPhone snapped selfies. Photo courtesy of Bank of America
Bank of America lounge at Kaaboo Texas
Customers received an event-specific tote bag for trying out Apple Pay. Photo courtesy of Bank of America
Bank of America lounge at Kaaboo Texas
Festival-goers could register their card to their wristband, enabling them to pay for food, drinks, and merch with the tap of their wrist. Photo courtesy of Bank of America
Bank of America lounge at Kaaboo Texas
Make Your Life Sweeter brought plenty of Sugaire cotton candy. Photo courtesy of Bank of America
Bank of America lounge at Kaaboo Texas
Guests could chill out (or warm up) in the climate-controlled tent. Photo courtesy of Bank of America
Bank of America lounge at Kaaboo Texas
Bank of America lounge at Kaaboo Texas
Bank of America lounge at Kaaboo Texas
Bank of America lounge at Kaaboo Texas
Bank of America lounge at Kaaboo Texas
Bank of America lounge at Kaaboo Texas

The mega-festival KAABOO Texas has come and gone, and those who made it out to AT&T Stadium in Arlington were in for a three-day treat with big-name music and comedy acts, tons of fun brand activations, mouthwatering food from famous chefs, and spectacular art at every turn.

Those in the know, however, could be found hanging out in the Bank of America lounge, located right across from the Ford Pegasus stage. Simply showing a Bank of America card granted entry to a climate-controlled tent (that was important for Friday's unseasonably chilly weather) that was outfitted with several festival essentials.

The plush pad boasted swanky seating from AFR Furniture and charging stations so that attendees could keep the Instagram updates coming. There was also a larger-than-life, fully functioning iPhone that not only snapped branded selfies in front of Steve Hunter's custom KAABOO mural, but could also demonstrate Bank of America's many mobile banking features, including the ever-helpful digital assistant, Erica.

Anyone with a sweet tooth found satisfaction in the gourmet Sugaire cotton candy from Make Your Life Sweeter, in flavors ranging from pineapple to root beer, and frozen treats by Pop Star. Event-specific tote bags were a reward for customers who tried out Apple Pay, giving guests a tote-ally (sorry, we had to) cute way to carry around all their swag.

An exclusive row of seating provided an excellent view of the stage, which throughout the weekend hosted such acts as Ludacris, Ms. Lauryn Hill, Lionel Richie, Garbage, Flo Rida, Black Eyed Peas, the Avett Brothers, and Little Big Town.

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