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Affordable East Coast fashion boutique debuts first Fort Worth-area shop

Affordable East Coast boutique debuts first Fort Worth-area shop

This outfit is "Current Mood." Facebook/Versona

A women's fashion boutique from Charlotte, North Carolina has chosen North East Mall for its first Tarrant County location. Versona will show shoppers some love when it opens its new Hurst store on February 13, in time for last-minute Valentine's goodies. 

Versona prides itself on offering apparel, jewelry, and accessories at exceptional prices every day, a release says.

"Committed to high-quality fashions, the store will carry everything needed to complete an individualized outfit including jewelry, handbags, shoes, and all the fashion trend items of the season," the company says. 

 Store manager Madison Farquhar will lead a team of about 25 associates who will assist shoppers in "an upscale shopping environment in an easy-to-shop format."

If the website is any indication, it really will be easy. Apparel is categorized by cute trends like "Current Mood" (think tie-dyed skirts and boho-chic tops), "And Everything Nice" (feminine fabrics, silhouettes, and prints), "Winter Warming" (ponchos, wraps, and scarves), and several more.

The store sells gift items like candles and lotions, and even fun wedding swag like totes, slippers, luggage tags, and koozies. Prices are budget friendly, with most everything under $50.

“Versona promises to be a fun shopping experience where women can find unique, on-trend styles at a great value," says company president John Cato in the release. "We are excited about our newest Versona store opening in North East Mall."

The company has nine other stores in Texas; the only other current DFW locations are in Irving and Rockwall. February 13 will be a busy day for Versona, as they're opening six other shops all over the country that day, including one in Allen, north of Dallas. 

The new Hurst store will host a grand opening celebration from February 13-15 at 10 am. The event will include a special swag bag with a gift card for the first 50 guests each day, they say.

Regular store hours will be 10 am-9 pm Monday through Saturday and 12-6 pm Sunday.