Shops popping up

WestBend complex has guys covered with 2 hot shops new to Fort Worth

WestBend complex has guys covered with 2 hot shops new to Fort Worth

Texas Standard WestBend Fort Worth
Texas Standard gives back to local charities. Photo courtesy of Texas Standard
Heights Mercantile Marine Layer exterior
Marine Layer will open in Fort Worth in June. Courtesy photo
Texas Standard WestBend Fort Worth
Heights Mercantile Marine Layer exterior

WestBend, the emerging shopping center off University Drive near TCU, has added two new apparel shops — Texas Standard and Marine Layer — both new to Fort Worth.

Texas Standard opened a pop-up shop May 10 at 1653 River Run, between Drybar and Bonobos. It is a men’s premium clothing brand designed and developed by Dallasites, billed as "the outfitters of the Texas gentleman." The 787-square-foot pop-up offers a selection of men's sports shirts, polos, T-shirts, and accessories that feature a signature barbed wire emblem.

“The timing could not be more perfect with big events like the Fort Worth Invitational, TCU graduation and Father’s Day just around the corner,” says Texas Standard co-founder Christine Bagot in a release.

Bagot and her husband, Drew, founded Dallas-based Texas Standard in 2016 with philanthropy in mind. They give 10 percent of the company’s profits to Texas-focused charities — including Feeding Texas, Texas CASA, Habitat for Humanity Texas, and the Texas Parks & Wildlife Foundation — as part of their Ten for Texas initiative to give back to communities around the state.

The WestBend pop-up is expected to be open until June 19.

Marine Layer — a lifestyle apparel brand for men, women, and children featuring sustainable, custom-made pieces in soft fabrics — will open a 1,550-square-foot shop in June at 1701 River Run, next to the newly opened beauty store Bluemercury.

The brand's selection spans T-shirts, sweaters, outerwear, swim, active apparel, and more.

Marine Layer began in 2010 in San Francisco when founder Michael Natenshon wanted a new T-shirt as soft as the old tee his girlfriend had thrown in the trash. After taking over a year to perfect a custom fabric, Natenshon released Marine Layer’s first batch of tees.

The brand has since expanded to include many apparel categories and 34 stores around the U.S. There's one in Dallas in the trendy Knox-Henderson district.

Named “the softest shirts around” by Men’s Journal, Marine Layer’s 100-plus custom fabrics are made with MicroModal, a signature fiber made from recycled beechwood. Pieces are produced ethically and sustainably in California and overseas, the company says.

“We’re excited to come to Fort Worth, and WestBend’s location, vibe, and tenant mix were a big draw,” Natenshon says in a release. “It was a natural fit.”