Quick and affordable massages ease into Fort Worth from California wellness concept
North Fort Worth will get a little taste of West Coast wellness when Los Angeles-based The NOW Massage debuts in the Alliance area on Thursday, June 22.
Opening at 2821 Heritage Trace Pkwy., it'll be the company's first Fort Worth location following massage boutiques that have opened in Dallas and Southlake in recent years.
The NOW Massage touts its "high-quality, customizable massage services without the time commitment and cost of a traditional spa." Massages start at $55 for 25 minutes.
“After building a loyal following of guests and Ritual Members at our Southlake boutique, we are excited to be bringing more of The NOW’s next-level massages to the area with our Fort Worth location,” says Shannon Marques, who owns the Fort Worth franchise with her husband, Gil.
Services include three signature, Swedish-inspired massage styles:
- The NOW, a signature relaxation massage.
- The HEALER, an energy-balancing massage designed to reduce stress.
- The STRETCH, a sports-inspired recovery massage.
Each massage is available for 25-minute ($55), 50-minute ($110), and 80-minute ($140) appointments.
Custom $10-$15 enhancements include Herbal Heat Therapy soothing neck packs; Fresh Eyes eye mask; Calm Balm warm-cold therapy for sore muscles; Gua Sha, a Chinese medicine technique that uses rose quartz tools to target specific areas of the body, and more.
A special prenatal massage is offered for moms-to-be at least 12 weeks along.
Instead of having private rooms, the NOW boutiques use canvas draping to separate therapy spaces, "creating an airy feeling that adds to the relaxing atmosphere," they say. It's part of their chic, minimalist design, which incorporates natural materials and includes the scent of signature Jasmine Coconut candles throughout.
Memberships are available and offer savings on monthly massages and discounts on retail products.
To mark its grand opening week, from June 22-28, the new Fort Worth boutique will offer complimentary eye masks or neck packs with all massage bookings. Visit the website, download The NOW app, or call 817-984-3788 for more information and appointments.