Wellness now

Quick and affordable massages ease into Fort Worth from California wellness concept

Sometimes you need a massage right NOW.

Photo courtesy of The Now Massage

North Fort Worth will get a little taste of West Coast wellness when Los Angeles-based The NOW Massage debuts in the Alliance area on Thursday, June 22.

Opening at 2821 Heritage Trace Pkwy., it'll be the company's first Fort Worth location following massage boutiques that have opened in Dallas and Southlake in recent years.

The NOW Massage touts its "high-quality, customizable massage services without the time commitment and cost of a traditional spa." Massages start at $55 for 25 minutes.

“After building a loyal following of guests and Ritual Members at our Southlake boutique, we are excited to be bringing more of The NOW’s next-level massages to the area with our Fort Worth location,” says Shannon Marques, who owns the Fort Worth franchise with her husband, Gil.

Services include three signature, Swedish-inspired massage styles:

The NOW, a signature relaxation massage.
The HEALER, an energy-balancing massage designed to reduce stress.
The STRETCH, a sports-inspired recovery massage.

Each massage is available for 25-minute ($55), 50-minute ($110), and 80-minute ($140) appointments.

Custom $10-$15 enhancements include Herbal Heat Therapy soothing neck packs; Fresh Eyes eye mask; Calm Balm warm-cold therapy for sore muscles; Gua Sha, a Chinese medicine technique that uses rose quartz tools to target specific areas of the body, and more.

A special prenatal massage is offered for moms-to-be at least 12 weeks along.

Instead of having private rooms, the NOW boutiques use canvas draping to separate therapy spaces, "creating an airy feeling that adds to the relaxing atmosphere," they say. It's part of their chic, minimalist design, which incorporates natural materials and includes the scent of signature Jasmine Coconut candles throughout.

Memberships are available and offer savings on monthly massages and discounts on retail products.

To mark its grand opening week, from June 22-28, the new Fort Worth boutique will offer complimentary eye masks or neck packs with all massage bookings. Visit the website, download The NOW app, or call 817-984-3788 for more information and appointments.

Massage Now health openings

no more magic of macy's

Macy's will close 5 stores in Dallas-Fort Worth, sales to be announced

Courtesy photo

Macy's said it would be moving forward with closing 66 locations, including five in Dallas-Fort Worth, in 2025.

A major department store name is shrinking its footprint in Dallas-Fort Worth: Macy's is planning on closing five of its locations throughout DFW by the end of April in 2025.

Macy's is the New York-based brand which includes Macy’s, Bloomingdale’s, and Bluemercury.

According to a press release, the company will be closing 66 stores nationwide as a part of its "Bold New Chapter" strategy to make the company profitable again. In all, Macy's is planning on shuttering 150 "underproductive" locations by 2026.

The Dallas-Fort Worth stores that are closing include:

Southlake Town Square, 321 State St. in Southlake
Market by Macy's WestBend, 1751 River Run #101 in Fort Worth
Macy's Village, 201 Stacy Rd. in Fairview
Shops at Willow Bend, 6209 W. Park Blvd. in Plano
Highlands of Flower Mound, 6101 Long Prairie Rd. Suite 500 in Flower Mound

The Southlake, Fort Worth, and Flower Mound stores are denoted as Macy's "small format" locations, which were previously touted as an innovative way to "harness the full power of the Macy’s brand to deliver sustainable, profitable sales growth" for the company.

A clearance sale is expected to begin this month and will last for approximately 8-12 weeks, according to a FAQ on the Macy's website.

Additionally, Macy's is closing its Alameda Mall location in Houston.

"Closing any store is never easy, but as part of our Bold New Chapter strategy, we are closing underproductive Macy’s stores to allow us to focus our resources and prioritize investments in our go–forward stores, where customers are already responding positively to better product offerings and elevated service," said Tony Spring, chairman and chief executive officer of Macy’s, Inc. in the release.

Though Texas is losing six stores, California and New York will be hit harder with the loss of nine stores each.

Macy's is not alone: Clothing retailer Kohl's will also be shuttering 27 underperforming stores by April 2025, including its North Dallas location at The Arbors on Preston Road, located at 18224 Preston Rd.

"We always take these decisions very seriously," said Tom Kingsbury, Kohl’s chief executive officer in a statement. "As we continue to build on our long-term growth strategy, it is important that we also take difficult but necessary actions to support the health and future of our business for our customers and our teams."

shopping closings