Retail reno
Arlington's Lincoln Square to become Anthem in $135 million makeover

A greenspace with fountains in a rendering of Anthem in Arlington.
A longtime Arlington shopping center is about to get a long-awaited transformation: Lincoln Square, the 43-year-old retail center at 1500 N. Collins St., will become Anthem after a $135 million redevelopment that will bring new shopping, restaurants, entertainment, and public gathering spaces to the complex.
Construction will begin August 3, with completion expected in early 2028, according to a release from developer Trademark Property Company.
Located near AT&T Stadium and Globe Life Field in Arlington's Entertainment District, the 43-acre project will ultimately feature 404,000 square feet of retail, dining, entertainment, and public space. Plans call for demolishing about 70,000 square feet of the existing center while renovating the rest with updated storefronts, improved walkability, new signage, and additional parking.
The redevelopment will also add amenities designed to encourage visitors to linger, including a central green space, outdoor seating, public art, bike racks, and community events, they say.

"North Arlington has been on a meteoric rise over the last decade," Trademark CEO Terry Montesi says in the release, pointing to additions such as the National Medal of Honor Museum and continued growth around the stadium district. "After years of diligent planning, groundbreaking is our first major construction milestone in delivering a dynamic lifestyle destination for this community and the DFW metroplex.”
The project is a public-private partnership with the City of Arlington and the Arlington Economic Development Corporation. Trademark says in the release that community surveys, planning sessions, and public meetings helped shape the redevelopment after the company became involved in 2022.
While no new tenants have been announced, Trademark says it's in final lease negotiations for more than 35,000 square feet of retail and restaurant space, with many expected to be new to Arlington.
“Lincoln Square has been an iconic north Arlington spot for nearly 40 years, but the aging retail center has not seen the innovations or private investment needed to keep it market relevant,” says Arlington mayor Jim Ross. “Trademark’s total $135 million+ planned investment will bring new shopping, dining and entertainment options, and serve as a catalyst for even more redevelopment.”
Anthem is one of several major North Texas developments by Fort Worth-based Trademark, whose local portfolio includes Waterside, Westbend, Alliance Town Center, Galleria Dallas, and the upcoming Shivers Farm mixed-use project in Southlake.
