Dallas brewery expands into white-hot hard seltzer market
Dallas' Deep Ellum Brewing Company has been turning out innovative brews since 2011, when it became the city's first craft brewery. It has since expanded with an off-site small-batch brewery and taproom in Fort Worth called the Funkytown Fermatorium.
When it comes to what Dallas (and beyond) is drinking, DEBC has been bold, fearless, and unapologetic from the start.
Now it's made the leap into hard seltzer, the most popular drink of the moment, with the release of Blind Lemon. Like everything Deep Ellum Brewing does, it's made to stand out — and here's how:
The story behind the name
The moniker is in tribute to blues legend "Blind Lemon" Jefferson, who began his career in the 1920s playing guitar and singing on the streets of Deep Ellum neighborhood. He went on to become one of the biggest-selling down-home blues artists in American history. He was known for his unusual vocal range and loud volume, and in homage to the original Blind Lemon, this hard seltzer bubbles over loudly with lemony flavor.
It starts with natural lemon flavors, then continues with only one gram of carbs and zero grams of sugar per 12 ounce serving. Oh, and it's only 100 calories, with 5 percent alcohol by volume.
How it's made
Crafted with a process similar to DEBC's other brands, Blind Lemon makes use of cane sugar instead of the usual malted barley that is in a typical beer. When yeast is added, the result is an unusually spritzy and light brew, great on its own or even better as a cocktail base.
Drink up, do good
DEBC has partnered with many amazing local organizations including Foundation45, Deep Ellum Community Association, Deep Ellum Foundation, and Paws in the City, to name a few. Now you can feel even better about supporting this Texas brand.
How to get it
Blind Lemon is available both on draft and in 12-pack cans. While you're at it, be sure to load up on Dallas Blonde, Deep Ellum IPA, the Mexican-style lager Neato Bandito, and Easy Peasy, a session IPA brewed with lemon and tangerine peel.