H-E-B is in fact opening a supermarket at Fort Worth's Alliance
Despite some coy protests to the contrary, it turns out that Fort Worth's Alliance is getting an H-E-B store after all.
According to a release, the mega supermarket chain is continuing its expansion in the DFW Metroplex with plans to open H-E-B Alliance at the northwest corner of Heritage Trace Parkway and N. Riverside Drive.
A groundbreaking will take place on November 16, when more details will be announced.
This confirms a rumor that was circulating back in June, when poor Hillwood, who owns the center, inadvertently included the presence of an H-E-B store coming soon in a release.
But H-E-B likes to keep a lid on things and Hillwood quickly issued an update saying that it was a little mistakey-poo.
An H-E-B spokesperson confirmed at the time only that the company owned land there but had no immediate plans to build a store, stating, "no store news until we announce."
Whoever wrote that Hillwood release has to be chortling inside right now.
The store, which is on the northern edge of Fort Worth, builds on the company’s longstanding presence in the area, joining two Central Market locations, which have been open in Tarrant County for more than two decades.
Fort Worth is actually surrounded by towns with H-E-B stores including Burleson, Granbury, Cleburne, Corsicana, Ennis, Hudson Oaks (the most recent opening), Stephenville, and Waxahachie.
After Frisco, the next H-E-B location will be in Plano, which is opening November 2, with two more stores, McKinney and Allen, opening in 2023
The first location in Tarrant County was announced in August: Mansfield, slated to start construction in 2023.