A new esports arena is coming to Fort Worth. Called Geekletes, it's a locally-grown concept founded in 2018, and will open at 6242 Hulen Bend Blvd., in the Hulen Pointe Shopping Center, just south of the Hulen Mall.
Geekletes was co-founded by Danny Martin, a native of South Dallas who premiered the concept with a first location in DeSoto. It's a 15,000-square-foot facility with a competition stage, tournament rooms, podcast recording studios, outdoor basketball court, and cafe with a bar.
Geekletes serves as an entertainment venue and a place for the gaming community to meet. Martin designed the DeSoto location as a platform for those seeking a career in esports and competitive gaming, but he says the Fort Worth location will be more focused on entertainment.
"The Fort Worth location will have a more casual vibe, with an eye towards the college crowd," he says. "It's a place that can merge culture and esports and entertainment."
Facilities will include an arcade, a cafe, LAN center, and classrooms.
"Just as we do at our Dallas location, we'll host events, tournaments, and Tees," he says. "There will also be an open space for classrooms, for after-school programs with a strong esports curriculum. And we'll host regular appearances by professional gamers and people in industry."
Martin says he hopes he can bring more of a voice and representation to the esports industry by opening a black-owned esports arena in town. "We want to be leaders in showcasing diversity within this new industry," he says.