Fort Worth finally gets its own Shake Shack, which will open in what is surely the most obvious location in town: the Stockyards.
The burger joint known for its unapologetic endorsement of frozen crinkle-cut fries is one of a host of big improvements planned for the Stockyards' Exchange Avenue, according to a heavily guarded press release — improvements that also include a new hotel and renovation of the historic horse and mule barns.
The Stockyards renovation is being overseen by Heritage Development Company, a partnership between Majestic Realty Co. and The Hickman Companies.
Improvements include Hotel Drover, a new boutique hotel at the end of Mule Alley's planned street of shops, eateries, creative office spaces, and live-entertainment venues.
The $175 million renovation and development project is a public/private partnership with the City of Fort Worth and Tarrant County to sensitively restore the Stockyards Historic District. The first phase just broke ground.
The release calls the collection of new businesses "interesting and eclectic." In addition to the above-mentioned Shake Shack, they are as follows:
Second Rodeo Brewing Co. This is a brewpub-meets-live music hall from chef Jason Boso, founder of the Twisted Root chain and creator of the Truck Yard complex on Greenville Avenue. This 12,000-square-foot barn will overlook Marine Creek with a picturesque patio, indoor/outdoor seating, retractable roof, street tacos, and beer brewed on site.
Marcus Paslay TBD. Chef Marcus Paslay, of Clay Pigeon and Piattello Italian Kitchen fame, will do a new concept with grilled and smoked meats and barbecue in a rustic western ambience with an open kitchen, wood-burning grills, and rotisserie smokers. But really, not even a name yet?
Hotel Drover, part of the Marriott Autograph Collection of hotels, will feature 200 rooms and suites, 15,000 square feet of meeting space, and a barn for weddings, meetings, and social events.
The hotel will have a restaurant called the 97 West Kitchen and Bar, featuring regional cuisine, as well as a café/lounge. The hotel's backyard will offer fire pits, pool area, live music, and paths to stroll Marine Creek.
The name pays homage to the legendary Drovers who embodied the true spirit of the west as they herded cattle along the Chisholm Trail to market in Fort Worth.
Other newbies coming to the Stockyards include offices for the American Paint Horse Association; a company called Simpli.fi; Rural Media Group, whose properties include RFD-TV; and home store MB Mercantile & Supply.