Art All Around You

New immersive experience takes DFW art lovers inside Van Gogh masterpieces

"Van Gogh: The Immersive Experience" will open at a TBD location in DFW later this year.

Photo courtesy of Fever

UPDATE 7-16-2021: The location has been revealed as Globe Life Field in Arlington. Also, according to the calendar on the website, starting date has changed to August 19. For more information and tickets, visit the exhibit's website.

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Classic art will come alive when "Van Gogh: The Immersive Experience" comes to Dallas-Fort Worth, allowing visitors to fulfill the dream of stepping into a masterpiece painting.

According to a March 1 release, entertainment producer Exhibition Hub and discovery platform Fever are bringing the event, which started in Europe, to multiple cities across the United States, including Dallas and Houston. The 360-degree, immersive digital art experience allows visitors to journey into the universe of Vincent van Gogh, bringing to life a new form of edutainment.

It will take place September 15-December 12, 2021, at a location still TBA.

The experience illuminates and transforms a unique physical space into a fully immersive exhibit, where Van Gogh’s work takes over the walls via cutting-edge 360-degree digital projections and one-of-a-kind VR experiences. Visitors can go directly into the paintings themselves and become the eyes of Van Gogh, an element that organizers say differentiates this experience from other similar exhibits.

“We believe there is a pent-up demand for immersive entertainment in a COVID-safe environment,” said Mario Iacampo, CEO of Exhibition Hub, in a statement. “As the world slowly returns to normal, 'Van Gogh: The Immersive Experience' allows people to once again gather and enjoy art and entertainment in a safe, socially distanced manner.”

It'll be a big year for Van Gogh in North Texas, as Dallas Museum of Art is set to host the blockbuster exhibition "Van Gogh and the Olive Groves," October 17, 2021-February 6, 2022.

Exhibition Hub has produced more than 70 exhibitions and immersive experiences around the world, adapting its productions to numerous types of venues, including museums, galleries, shopping malls, cathedrals, and historical sites.

Tickets range from at $19.90 for children to $44.90 for adults, with more expensive VIP options available. Tickets went on sale March 3. Those interested can sign up for the waitlist at vangoghexpo.com/dallas.

Visitors to "Van Gogh: The Immersive Experience" will be required to wear face masks at all times and must adhere to anti-COVID transmission protocols as outlined by the CDC. Hand sanitizer stations will be available to visitors on-site.

You can watch a preview below.

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A New Era of Learning

Fort Worth museum replaces Omni Theater with new immersive model

Jane & John Justin Foundation Omni Theater at Fort Worth Museum of Science and History

Photo courtesy of Fort Worth Museum of Science and History

The new Jane & John Justin Foundation Omni Theater opens at the Fort Worth Museum of Science and History on December 14.

The Fort Worth Museum of Science and History is ready to unveil its renovated Jane & John Justin Foundation Omni Theater on December 14, promising guests a new age of learning and exploration.

This is the theater that was formerly known as the IMAX Omni Theater, which closed in 2020 due to the pandemic. The new theater features advanced technology that will immerse guests in a new 8K digital experience.

It is powered by Cosm Technology, the same group responsible for the recently-opened Cosm "shared reality" space at Grandscape in The Colony.

The 18-month long renovation consisted of the full removal and reconstruction of the dome, resulting in the world’s first LED digital dome of its size in a museum, with nearly 12,000 LED modules lining its surface.

The Jane & John Justin Foundation Omni Theater will be capable of producing completely immersive multi-video presentations, corporate events, product launches, experiential fundraisers, and more.

To start, the content shown in the Omni Theater will be focused on documentaries like Jane Goodall: Reasons for Hope and Cities of the Future, among others. These will serve as learning experiences for guests, including the more than 50,000 field trip students that visit the museum each year.

The theater is also now fully compliant with the Americans with Disabilities Act (ADA), from the entrance all the way into the dome. The new lobby and queuing area are all one-level and the theater is lined with new, wider seats, plus additional wheelchair accessible spaces.

Tickets for the new and improved theater go on sale on Monday, November 25. Museum members receive a discounted rate of $12 for adults and $8 for children (ages 3 and up). General admission tickets are $15 for adults and $11 for children (ages 3 and up).

Tickets to the Omni Theater do not include general admission to the Fort Worth Museum of Science and History.

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