Supporting the arts
Movie-going is one major pasttime we're all adjusting to not doing anymore. And while we may not currently be able to gather in a dark room with strangers and eat popcorn while watching a flick, one theater chain is trying to give us the next best thing — while also supporting its local outlets.
Alamo Drafthouse is now offering films that can be screened right from home, no pants required.
The Virtual Cinema initiative allows independent movie theaters to make money during the unprecedented global pandemic. It's led by distributors like Kino Lorber, Film Movement, and Magnolia Pictures.
For the price of a standard ticket ($12, though specialty screenings can vary), users can stream curated or independent films for a set number of days. But unlike streaming a movie via something like AppleTV or through a cable provider, the money goes directly to the local theater.
“The entire reason [my wife] Karrie and I built theaters in the first place was to bring people together in a celebration of film,” says Tim League, Austin-based Alamo Drafthouse founder and CEO, in a release. “Our theaters are currently closed, but that doesn’t have to mean our communities have to remain shuttered as well."
In that spirit, the Alamo is also offering specialty screenings, including the revival of Terror Tuesday and Weird Wednesday, two of the Drafthouse's long-running weekly events. Every week, the theater will offer another curated horror film and weird movie, respectively.
After all, there are only so many episodes of Tiger King available.