Fort Worth-area Cinemark movie theaters prepare for post-lockdown premieres
Plano-based Cinemark is ready to reopen its movie theaters in the U.S. with a four-phase plan, which began on June 19.
According to theater trade publication Box Office Pro, the plan's first phase is a test run, with the reopening of only five Dallas-area theaters (in Dallas, Plano, McKinney, and Allen) on June 19 and 26.
The chain's remaining locations will reopen in phases, beginning with larger markets, and concluding on July 17 by which all of Cinemark's nearly 350 locations will be open.
Most Fort Worth-area locations will open July 3. They include:
- Fort Worth — Cinemark Alliance Town Center and XD
- Fort Worth — Ridgmar 13 and XD
- Hurst —- North East Mall 18 and XD
- Grapevine — Cinemark Tinseltown Grapevine and XD
- Mansfield —- Cinemark 12 Mansfield and XD
- Grand Prairie — Cinemark Movies 16
- Denton — Cinemark 14
The Cinemark Roanoke and XD is expected to open July 10.
CEO Mark Zoradi said that the driving force was to meet the July 17 release of Tenet, the summer's first big blockbuster and the first movie of any kind being released in actual theaters since March. The phased reopening gives Cinemark time to get ramped up for that big debut.
Prior to July 17, Cinemark will screen older films and sell tickets at discounted prices of $5 for adults and $3 for children and seniors.
Operators are anticipating that theaters will be running at 50 percent in most places by the time Tenet is released. Zoradi stated that their reopening plans may be adjusted if coronavirus cases do not decrease, or if there are further government regulations regarding social distancing and group gatherings.
There's also a chance that the release date of Tenet release may get bumped.
Cinemark will reopen with the usual precautions and sanitation measures, with social distancing and staggered showtimes.
Cinemark was the first of the big movie theater chains to announce its reopening. Upscale theater chain Ipic has begun a phased-in reopening, including its Fairview location which opened on June 4.
AMC Theaters, the world's largest chain, said on June 3 that it has "substantial doubt" it can remain in business. The chain, which is shuttered through June, said it has enough cash reserves to resume operations this summer but may not have enough money to continue.