Reduce, Reuse, Relisten
Fort Worth-area record store joins quest to give old vinyl a new life

A new program is trying to keep old vinyl out of landfills.
Fort Worth-area vinyl collectors going through the disappointment of discovering a damaged record in their collection can at least avoid sending it to the landfill. A new initiative is turning 11 independent record stores across the United States, including County Line Records in Keller, into vinyl take-back points for potential recycling.
The pilot is a collaboration among the record stores, Warner Music Group (WMG), and Virterras Materials, a recycling technology business that specializes in "challenging" materials like plastics and rubber. It will run from "the end of June through September," a press release says.
All customers have to do is drop off damaged records — any kind or condition is accepted.
The program is still in an exploratory phase; the partners don't know the best way to organize the collection yet, and they are vague about what the records might become. The release says the goal is "to better understand how damaged or unwanted records can be collected, consolidated, and directed toward potential material recovery pathways."
Funding comes from a grant from the Vinyl Institute.
The partners will gather information about participation rates, material quality, the work it takes to move and process the records, and the different possible outputs after recycling. The release notes that vinyl records have become more popular over the past decade, but that industry-wide information about disposal is lagging.
This May, WMG, GZ Media, and Abbey Road Studios completed a manufacturing study that confirmed that it is possible to turn unsold and obsolete records into new pressings with audio quality that is high enough for commercial sale. The take-back pilot continues pulling that thread.
Launching the pilot at different stores around the U.S. — those in "major music markets," the release says — serves to diversify the communities getting involved, whether it's locals with specific preferences or fans of different kinds of music.
Two other stores in Texas are participating: Red Zeppelin Records in McKinney and Antone's Record Shop in Austin.
County Line Records is a locally owned record selling new and used vinyl records, high-end audio equipment, and vintage stereo gear, at 600 N Main St Building B, in Keller.
"Independent record stores have long served as gathering places for music fans and stewards of music culture," said Warner Music Group senior director of ESG Madeleine Smith in the release. "The pilot brings together retailers, recovery partners, and music fans to explore an important question: what would it take to create practical pathways for recovering unplayable or damaged vinyl records? It’s a vital first step in understanding what’s possible."
Participating stores include:
- County Line Records (Keller, TX)
- Red Zeppelin Records (McKinney, TX)
- Antone’s Record Shop (Austin, TX)
- Amoeba Hollywood (Los Angeles, CA)
- Criminal Records (Atlanta, GA)
- Easy Street Records (Seattle, WA)
- Home Rule Records (Washington D.C.)
- Rough Trade NYC (New York City, NY)
- Spin Me Round (Easton, PA)
- Reckless Records (Chicago, IL)
- Sweat Records (Miami, FL)
