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Fort Worth gets one of Macy's cute new smaller-format stores

Fort Worth gets one of Macy's cute new smaller-format stores

Market By Macy's
This will be only the second store of its kind in DFW. Photo courtesy of MBM

Department store chain Macy's is opening a new store in Fort Worth that will be one of its newer, smaller-format stores. Called Market by Macy's, it'll open in the WestBend lifestyle shopping center, at 1751 River Run, #101, into what was once a cute little Tom Thumb.

According to a release, it'll open January 15. It's only the second store of its kind in DFW; the first Market By Macy's opened in Southlake in February 2020.

Macy's Inc. COO John Harper says in a statement that the new scalable format is part of their initiative to respond to changing consumer behaviors.

It serves a ray of hope to counteract a round of closures the chain has been forced to initiate, including two DFW stores: Golden Triangle in Denton, and Vista Ridge Mall in Lewisville.

This smaller model has approximately 20,000 square feet, with a tighter assortment of merchandise, in an open environment where all merchandise is easily accessible on the floor.

"We're excited about the value and enhanced shopping experience Market by Macy’s will bring to new and existing customers within the Dallas–Fort Worth community, building upon an ecosystem that gives our customers access to the fullness of the Macy’s brand, from on-mall to off-mall and full-line to off-price," Harper says.

Market by Macy’s offers product categories, such as men, women, kids, beauty and giftables as well as an immersive home department, at a range of accessible prices.

The merchandise assortment is an edit of brands and items available at full-line Macy’s stores, including Polo Ralph Lauren, Levi’s, and Tommy Hilfiger.

The store also highlights Macy’s owned brands, such as INC International Concepts, Alfani and Hotel Collection, as well as an expanded selection for beauty, which includes luxury fragrances, prestige skincare and trend makeup.

A "Trend Pavilion" highlights a constant flow of fashionable trends, must-haves and new merchandise.

New to Market by Macy’s, the WestBend store offers a full or self-service check-out option.

It also has all of the other post-COVID-19 methods including contactless curbside pick-up, buy online-pick-up in store, buy online-ship to store, and same-day delivery with DoorDash. Customers can also pay their bill or pick-up orders from the “At Your Service” desk inside the store, a dedicated location for seamless online pick-ups and returns.

Macy’s has enhanced health and safety standards, including additional cleaning during open hours, sanitation stations throughout all stores, company-issued protective wear for store colleagues and occupancy checks with an emphasis on traffic flow to anticipate and mitigate crowds.