Hair-rising news

Popular hair-care brand books first 2 'color bars' in Fort Worth area

Popular hair-care brand books first 2 'color bars' in Fort Worth area

Madison Reed Color Bar
Madison Reed is like a blow-dry bar for color. Photo courtesy of Madison Reed

A well-known San Francisco hair-color brand is opening its first salons in the Fort Worth area for quick, affordable color treatments. Madison Reed Color Bar will open in Fort Worth's Trinity Commons on September 19 and in Southlake Town Square on October 10, a company spokeswoman says.

The Fort Worth locations come on the heels of the company's opening at Plano's Shops at Legacy on August 22 — Madison Reed's first salon outside of New York or San Francisco.

Founded in 2014, Madison Reed is known nationwide as an innovative beauty company that produces "clean" color. Their at-home color products are free from ammonia, parabens, and glutens, and are enriched with healthy ingredients like argan oil, keratin, and ginseng root.

Their color bars are to hair coloring what blow-dry bars are to styling: they offer quick treatments at affordable prices. For example, "for only $55 — less than half the cost of a salon visit — clients can get permanent color applied by a certified, licensed colorist," they say. "Or, for just $25, clients can get a color-reviving gloss that provides color and shine for up to eight washes."

They offer 45 multi-tonal shades "crafted in Italy by master colorists known for elevating hair color into an art form," they say.

“Color Bars are our next frontier,” says Amy Errett, Madison Reed CEO and co-founder, in a release. “Now is the time for us to turn our attention to disrupting the salon channel, to operationally making it faster, more affordable, and convenient. There is no reason in the world that a salon appointment should be three hours and $300. At Madison Reed Color Bars, that will not be what happens.”

While Madison Reed products are sold widely at beauty stores like Ulta, the company has just six other salons in the United States, in New York and San Francisco. Dallas-Fort Worth is a natural fit for the brand, they say.

"Dallas-Fort Worth is an incredible beauty and hair market,” Errett says. “In our online business, we have a large number of subscribers who live in Texas, and they have been asking for us to open Color Bars near them, in places where they live and work. So that was the idea behind these three locations, but you'll see us in other places around Dallas-Fort Worth. This is just the start.”

The salon will offer after-5 pm and Sunday appointments with easy scheduling and check-in procedures — plus optional blow-dry services, making it convenient, whether you're on your way to an event or merely headed to the Starbucks drive-thru.

The new locations will be at 300 S. Hulen St., Ste. 156, Fort Worth; and 422 Grand Ave. W., Southlake. The hours of operation for both salons will be 10 am to 6 pm Monday through Wednesday and Saturday, and 12-5 pm Sunday.