Kendra Scott launches new 'modern cowgirl' collection at Fort Worth Stock Show & Rodeo
There's big beads-and-bangles news coming from a tiny house set up at the Fort Worth Stock Show & Rodeo.
Popular Texas jeweler Kendra Scott has launched a new ranch-inspired capsule collection called (what else?) Yellow Rose by Kendra Scott that'll be sold across the rodeo circuit in major Texas cities this year. But before it saddles up and rides into Houston, Austin, or San Antonio, the collection has lassoed its big reveal in Cowtown.
Visitors to the FWSSR will find the Kendra Scott tiny house pop-up shop on the Go Texas Plaza at the Richardson-Bass Building on the Stock Show grounds. It will be open through the duration of the FWSSR, which runs through February 4.
Inside the tiny house is the new 56-piece Yellow Rose collection, all inspired from time spent on Scott's family ranch, the designer says. The line was conceived with the "modern cowgirl" in mind and even includes a suite of pieces sculpted to look like Scott's beloved horse, Beau.
"Keeping innovation at the forefront, Yellow Rose by Kendra Scott spotlights the traditional designs and materials that are synonymous with the Southwest, while seamlessly blending the bright, colorful style and versatility that the brand is known for," a release says.
Highlights include a one-of-a-kind Bronze Veined Turquoise Magnesite Red Oyster in a beaded collection that is reminiscent of a Southwestern sunset, as well as heritage Kendra Scott pieces in new vintage gold and silver metals.
And, cowboys haven't been forgotten by Kendra. The Scott Bros. by Kendra Scott collection includes the popular Cade & Grey bracelets in genuine stone, like African Turquoise. Price range from $70 to $80.
While the Yellow Rose Collection is available online, a special artisan collection of artisan jewelry is available exclusively at the Texas rodeos. Every piece can be found inside the Kendra Scott Tiny Home at FWSSR.
Jewelry prices range from $60 to $298, with rodeo exclusives ranging from $98 to $5,500.
In additional to shopping for jewelry, guests can pop in the tiny house pop-up to create a one-of-a-kind hat via Kendra Scott’s Color Bar with Hat Customization. Rodeo attendees can personalize GIGI PIP hats with bands, pins, feathers, and more adornments. Hats start at $112, with customization accessories ranging from $2 to $48.
Kendra Scott is also the presenting sponsor of the Bubbles & Bites Brunch Tasting at the FWSSR on Sunday, January 29. Attendees can sip sparkling wine paired with bites from nearly a dozen popular Fort Worth eateries during the brunch-time event. A few of the participating restaurants include Atico, Don Artemio, Joe T. Garcia’s, and Wishbone & Flynt. The event, which will run from 11:30 am-1 pm, and tickets are $50-$65.
Scott herself will not be in attendance at the brunch, but guests will be able to shop the Yellow Rose Collection on site.
Once FWSSR wraps up, the Kendra Scott team will head to the rodeos in San Antonio and Houston to showcase the new collection to even more Texas shoppers in person. The adorable tiny house, however, will not go on the road with them.