In a move that illustrates just how mainstream CBD — or cannabidiol — has become, mega grocer Kroger is now selling hemp-derived CBD topical products in its Texas stores, including 74 in the Dallas-Fort Worth area.
The CBD offerings, which have been in stores since late July, include lotions, balms, oils, and creams.
Texas becomes one of 22 states in which the Kroger chain will sell the topical products, according to a release. The change comes after a bill authorizing the regulated production and sale of hemp and hemp-derived products was passed and signed in early June by Texas lawmakers.
Kroger operates a total of 110 retail food stores in the Dallas-Fort Worth area.
Along with Texas, Kroger stores in Georgia, Montana, Utah, and Virginia will be the latest to add the topical products to store shelves. Products containing the legal limit of 0.3 percent or less of THC will be clearly labeled, per the store.
It's no surprise that grocery chains are adding CBD to their carts, as the surge in the marketplace has been nothing short of smoking. Cannabis industry analysts the Brightfield Group estimates that the hemp-CBD market could hit $22 billion by 2022.
As the non-psychoactive cannabinoid found in cannabis, CBD is said to help with issues ranging from anxiety to epilepsy. Once only available in specialty stores, CBD products are now common in beauty aisles and cafes. As CultureMap previously reported, country legend Willie Nelson even boasts his own line of CBD products.
“Like many retailers, we are now offering our customers a highly curated selection of topical products that are infused with hemp-derived CBD,” said Sparkle Anderson, Kroger Houston division’s corporate affairs manager, in a statement. “Our selection of CBD topical products are from suppliers that have been reviewed for quality and safety.”