Texas ice cream company Blue Bell has released a new ice cream flavor and is going the extra mile to get DFW residents to try it.

The new flavor is Classic Pecan Pie Ice Cream, a brown sugar ice cream with roasted pecans and pieces of pie crust mixed with a pecan pie filling. It's officially in stores as of September 4.

“Our new flavor combines your favorite ice cream with everything you enjoy in a pecan pie,” says Blue Bell general sales manager John Neal Robinson in a release. “Pecans, pie crust pieces, and yes, even a pecan pie filling swirl, all surrounded by a brown sugar ice cream - did we miss anything? There is no need for pie and ice cream when you can now have both in a carton of our Classic Pecan Pie Ice Cream.”

Classic Pecan Pie Ice Cream is available in half-gallon and pint sizes for a limited time.

Free free free
Blue Bell is partnering with Wing, the drone delivery division of Google parent company Alphabet, and Walmart, to give DFW residents the chance to try it for free via drone delivery. Wing famously began delivering ice cream — the most risky of food groups to deliver — in 2022.

Starting now and running through October 5, eligible customers in the DFW metroplex can get one free pint of the new Classic Pecan Pie through the Wing drone delivery app.

The promotion is in fact free — no delivery fees, tips, or minimum purchase requirements, and is available from 14 Walmart locations around the DFW area (check eligibility at wing.com/walmart).

Wing's drone delivery areas are tied to Walmart locations, mostly in the 'burbs, including Walmart locations in North Richland Hills (9101 N. Tarrant Pkwy. and 6401 NE Loop 820), as well as Frisco (8555 Preston Rd.), Lewisville (801 W. Main St.), and Little Elm (12220 Fm 423). Those who live near those stores are in the delivery zone.

Deliveries arrive as fast as 30 minutes from the moment the customer presses order, with flight times under 5 minutes.

While we got you here
Also, now in stores from Blue Bell is Homemade in the Shade Ice Cream. After a 10-year hiatus, the flavor made its return in July. Homemade in the Shade, available in the pint and half gallon sizes, is Homemade Vanilla Ice Cream combined with a swirl of chocolate fudge sauce.