A Dallas restaurant group is expanding to Fort Worth: HG Sply Co., a neighborhood restaurant/bar from UNCO Restaurant Group, have signed a lease in Alliance Town Center at 3351 Texas Sage Trail, in the space that was once The Rock Wood-Fired Kitchen and most recently Tap-In Grill & Pub.

According to a release, it'll open in winter 2024.

HG Sply Co. was founded by Elias Pope, who opened the first location on Greenville Avenue in Dallas in 2013. They've since opened locations in Fort Worth at WestBend and in Trophy Club.

The concept is big on covering all diets such as Paleo, low-carb, gluten-free, and vegan.

"Ten years ago, I was in the kitchen of HG Dallas, slinging sweet potato hash while my eight year old daughter was seating SMU students at brunch on Saturdays," Pope says. "Now we are looking to bring HG Sply Co. to a fourth community in DFW and Haley is a freshman at SMU! We’ve learned how subjective 'food that fuels your day' can be and have evolved to better understand ingredients that our passionate regulars crave.”

HG Alliance will follow the model set by the other locations: clean food, simple ingredients, classic drinks, humble hospitality, and unique settings.

The new restaurant will comprise 8,000 square feet of space, with seating for 220 inside, an open kitchen, a second-floor bar, and expansive multi-level covered patio with seating for 108 outside.

Crowd-funding
Prior to opening, the Alliance location is offering to invest in the restaurant with a crowd-funding opportunity.

Co-CEO Sameer Patel says, “HG prides itself on being a neighborhood restaurant. Each of the three communities we serve has shown us tremendous support over the years and are the reason for our continued success.

"We have chosen to offer crowdfunding as a way to allow our community to financially participate in the success they are driving," says co-CEO Sameer Patel.

The investment starts at a $500 minimum with any investment offering membership in the new investor-only UNCO Founders Club. The Founders Club is a loyalty program that comes with perks such as a dining credit and loyalty points.

They are also invited to investor-only parties (including one for HG Alliance) and can secure other perks such as free queso for life or an entire bar named after them. If they invest $5,000 or more, they eat for free at any HG Sply Co. - one entree for lunch and one for dinner - for the rest of 2024.

Let's do the math:

Lunch averages around $17. Assuming you really take them up on their offer and eat there every day, you'd multiply $17 by 330 days (if you invest by February 6) and the total is = $5610. You're already in the profit zone!

Dinner entrees range from $15 to $29, so let's say it's $22 average. Multiply that times 330 days = $7,260, money in your pocket, yo.