Fast Fast Food News
McDonald's tests out one-of-a-kind new restaurant model in Fort Worth
McDonald’s is trying out a brand new test restaurant concept, and the only place it's happening is in Fort Worth.
Located at 8540 West Fwy., the new store is a first-of-its-kind test restaurant that the company says is designed for customers on-the-go.
The store has an entirely separate drive-thru lane called the "Order Ahead Lane," dedicated to customers who order ahead on the McDonald’s app.
Customers who use the lane receive their orders via a food and beverage conveyor.
A release describes it as an option for customers who want to order through the McDonald’s app, skip the traditional Drive Thru line, and receive their food more quickly. It's for people who think that fast food is not fast enough.
The store is also smaller, since its focus is geared towards take-out.
Take-out kiosk at McDonald'sMcDonald's
Inside, there’s a delivery pick-up room for couriers to retrieve orders.
There are also kiosks, where customers can place their orders to go, and a pick-up shelf for orders.
Outside are several parking spaces dedicated to curbside order pick-up, as well as designated parking spaces for delivery drivers.
According to the release, the Order Ahead Lane uses technology that allows the restaurant team to begin preparing orders when they’re near the restaurant.
In a statement, Keith Vanecek, the franchisee operating the test restaurant, says it's helpful to employees, as well.
"The technology in this restaurant not only allows us to serve our customers in new, innovative ways, it gives our restaurant team the ability to concentrate more on order speed and accuracy, which makes the experience more enjoyable for everyone," he says.
The concept was originally announced at a McDonald's investor meeting in 2020, and it can only be found in this one location.