Vegan burger food truck from Austin closes outpost in Denton
A cool concept from Austin that expanded to the DFW area in 2021 has closed: Plow Burger, a food truck with a vegan menu that was set up across from UNT in Denton, shut down in December, and has no plans to reopen.
A spokesperson said that the closure was predicated on a variety of factors that included the pandemic and an unsustainable increase in the cost of goods.
Plow Burger was founded in 2018 by Isaac Mogannam and partner Jason Sabala, founder of Buzz Mill Coffee in Austin, where they set up their first food truck location.
They've been called "a vegan and meat-eater's food truck heaven," with burgers so flavorful that meat-lovers might fail to notice the difference, and won an award in 2018 for "Plant-Based Burger Supremacy" from the Austin Chronicle.
Their menu includes burgers, wings, and fries that are all plant-based, such as the Campfire burger, with cheese, pickles, mayo, shoestring onions, and barbecue sauce.
The expansion to Denton was
initiated in July 2021 by Ed Soto, a veteran chef and manager who's worked at restaurants such as Cru, Ferre, and Coal Vines. He'd worked with Mogannam, and was also a Plow Burger regular in Austin.
The location was doing well, but Soto was in a car accident in March, when he was hit by someone "going way too fast." His vehicle was totaled and he suffered injuries including a fractured wrist, although he says it wasn't a factor in the closure.
"I'm still recovering from it with a possible second surgery at some point in the next year or two," Soto says. "But I'm grateful to my staff, who have been a wonderful and standup crew, who really came through after my accident."
The company has also undergone management changes including the amicable departure of co-founder Mogannam, who has been developing other concepts including Mission Street Burrito, which does vegan/vegetarian burritos, nachos, and suizas; and Eat Fair Game, a new concept that does a vegan twist on Italian food including pizzas and pastas.
Denton remains a vegan mecca thanks to concepts such as Mean Greens, the groundbreaking all-vegan cafeteria at UNT; Mashup Market, the all-vegan grocery store; Soulgood, a vegan restaurant on the campus of Texas Woman's University; and Pepitas Vegan Cocina, the family-owned vegan Mexican restaurant.