There's a new brunch in town: Called Urban Egg, it's a small but growing chain based in Colorado that has opened its first location in Texas in Fort Worth's Alliance area at 2828 N. Tarrant Pkwy.
Founded in 2012, Urban Egg does creative twists on breakfast, brunch and lunch classics, including a variety of Benedicts and pancakes, sandwiches, salads, and healthier options. The result: a diverse menu that feels warm and familiar yet still inventive.
Signature dishes include Billion $ Bourbon Bacon consisting of thick slices served with a bourbon glaze; biscuits & sage sausage gravy; and regionally inspired items like chilaquiles and shrimp & grits.
There's corned beef hash with eggs, hashbrowns, and jalapeno chutney; avocado toast; and a Garden Bowl with hash browns, peppers & onions, jack & cheddar, spinach, portobello mushroom, eggs, tomato, and avocado.
There are cinnamon rolls, omelets, five benedicts, and "fancy" pancakes in flavors such as blueberry streusel, strawberry cheesecake, and Hawaiian with pineapple, coconut, and cinnamon butter.
This doesn't even get into the lunch situation which includes a bacon jam burger, an avocado cheddar chicken melt, and hello, a Monte Cristo sandwich.
Prices start at $12 and top out at $22 for steak & eggs with sirloin, espresso butter, mushrooms & onions, and loaded hash browns.
Urban Egg in Fort Worth with Willie Nelson's trailerUrban Egg
The beverage program features coffee from DFW-based Eiland Coffee Roasters and mimosas containing La Bella Prosecco, a Prosecco from Northern Italy’s Friuli region. Cocktails include a Bloody Mary that contains 27 ingredients.
The restaurant seats 126 indoors, with 44 more seats on the outdoor patio. The restaurant features an open kitchen and dining format, but the highlight of the space is definitely the vintage horse trailer previously owned by Willie Nelson that has been converted into an open-air mobile bar, the Ol' Willie T Bar.
T-bar stands for "trailer bar," a convenience that abounds on Colorado's ski mountains. Randy Price, founder of Urban Egg and a fifth-generation Texan, drove the trailer from Arizona to Fort Worth.
"Opening Urban Egg Fort Worth Alliance feels like coming home," Price says in a statement. “We’re excited to bring our authentic hospitality to this vibrant neighborhood and a state with roots for my family. Community building is at the heart of everything we do at Urban Egg, and we look forward to creating meaningful connections in our new home.”
Diners can enjoy beverages from the trailer, and it will also be used for off-site events and pop-ups in the future.
Urban Egg currently has eight locations in Colorado, in Fort Collins, Johnstown, Denver, and Colorado Springs, with another set to open in downtown Denver this summer. The brand is also growing in the Kansas City area, with one location in Overland Park and another planned for 2026.
