H-E-B News

Texas grocer H-E-B will be handing out free swag at DFW Airport

H-E-B says it will bring surprise Texas travelers with more holiday pop-ups.

Texas supermarket chain H-E-B is surprising holiday travelers with a one-day pop-up at airports that'll hand out free swag. The company is installing vending machines at Texas' major airports — including DFW Airport — which are stocked with H-E-B merchandise.

The concept made its debut at Austin-Bergstrom International Airport (AUS) on December 10. Visitors were given an “H-E-B boarding pass,” redeemable for merchandise that includes cushy concha slippers, Cafe Olé coffee, Pan Culce single-serve cups, puzzles, keychains, Kodi tumblers, and the ever-popular flour tortilla blanket.

Travelers lined up at the machines (supervised by staffers), inserted the pass, and collected their prizes.

“No store does what? More!” wrote the airport in an Instagram post. “Our passengers were obsessed!”

The DFW Airport pop-up will take place on December 18 at approximately 11:30 am.

H-E-B has stepped up its viral presence in 2025. In June, TikToker Anna the Colossal Titan racked up hundreds of thousands of views for a video showing her smuggling 200 H-E-B tortillas in her backpack. In October, the grocer released a limited collection of 1,000 heavy metal-themed t-shirts in collaboration with Nashville graphic artist Connor Dwyer which sold out in seconds.

DFW is not the only stop on the holiday pop-up tour. The H-E-B team will be at the following Texas airports, with the fun kicking off between 11:30 am to noon on the selected dates:

Friday, December 12: San Antonio International Airport
Sunday, December 14: Houston's George Bush Intercontinental Airport
Tuesday, December 16: Houston's William P. Hobby Airport
Thursday, December 18: Dallas Fort Worth Airport
Friday, December 19: Dallas Love Field Airport

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Airport News

DFW Airport invites local restaurants to open locations on-site

DFW Airport

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Dallas Fort Worth International Airport (DFW) is seeking new restaurants who want to open a location on the premises. According to a release, the airport has issued a Request for Proposals (RFP), inviting local brands and flavors to apply for 14 retail and dining locations across multiple terminals.

“As we build new gates, reimagine existing spaces and construct a new Terminal F, DFW Airport is committed to showcasing our region through our shops and restaurants so that when people travel through our terminals, there’s no denying they have arrived in the heart of Dallas and Fort Worth,” says DFW Chief Revenue Officer Ken Buchanan in a statement. “DFW serves tens of millions of travelers each year, and this is a chance for local businesses to help create an incredible sense of place within our terminals.”

The RFP is open for submissions now through February 2, 2026, and includes 11 food and beverage opportunities and three specialty retail locations across Terminals A, B, E, and F.

Concepts range from fast-casual, fast-food, and grab-and-go concepts to frozen treats, popcorn, cosmetics, and specialty retail.

All proposal submissions must be made through the Bonfire Procurement Platform.

DFW welcomed approximately 87 million customers in 2024, with continued growth projected to surpass 100 million passengers per year before 2030.

The latest RFP opportunity comes as DFW continues to make progress on its $12 billion capital improvement plan, DFW Forward, which is transforming terminals, expanding gate capacity and enhancing the customer experience across the entire airport. In addition to the new Terminal F, DFW is rebuilding Terminal C and expanding gate areas in Terminals A and C – projects that will introduce modern spaces, new amenities and a stronger platform for small and local businesses to grow inside one of the world’s busiest airports.

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