Toys R Us to open its first airport store at Dallas-Fort Worth Airport
Global toy store chain Toys R Us is opening its very first location in an airport, and guess which airport that is: our own Dallas Fort Worth International Airport (DFW)! Yay.
According to a release, the store will open in Terminal A, and is slated to open in time for holiday season 2023.
This is good news both for Toys R Us, which has been in the toy business for more than 70 years but has had some rocky times in recent years, as well as for airline travelers who need to pick up a toy.
Founded in 1957 in Rockville, Maryland, Toys R Us — which seems to prefer the quote-ridden format Toys"R"Us — was a toy, baby, and clothing retail store empire in its heyday, but experienced declining sales and filed for bankruptcy in 2017, before executing a massive closure of every location in 2018.
In 2021, the company was acquired by WHP Global, whose efforts have included a national rollout of outlets inside all Macy's stores.
The company is also launching the brand in Mexico, India, and the UK.
For the airport venture, they're partnered with Duty Free Americas the largest duty-free retailer in the Americas, operating approximately 200 stores in airports, border crossings, and seaports in the U.S., Latin America, the Caribbean, and other international locations.
"We are thrilled to partner with Duty Free Americas to introduce the to introduce the first-ever Toys R Us airport store, an exciting new concept that we believe could roll out in airports around the world," saus WHP Global chairman & CEO Yehuda Shmidman in a statement.
The new airport store will strive to bring a fun experience that caters to gift buyers on-the-go and parents traveling with children. It will feature a life-sized 3D sculpture of Geoffrey the Giraffe, its beloved mascot, as well as:
- a selection of toys and games from popular brands
- demonstration tables for hands-on play
- iconic brand elements throughout the space
"We are excited that WHP Global selected us to introduce a new retail concept to the travel industry," says Duty Free Americas CEO Jerome Falic. "Toys R Us is a globally recognized brand beloved by millions of families, and we are confident that the store at DFW will become a must-visit destination for travelers."