A new TV network dedicated to propagating the quaint concept of a "modern day cowgirl" is about to launch: Called The Cowgirl Channel, it's a spinoff of the Cowboy Channel, and will be headquartered in the Fort Worth Stockyards.

According to a release, the channel will feature content centered around western sports for women, including barrel racing, breakaway roping, and women's ranch rodeo, plus western fashion and western home design.

The initial line-up will include series such as Rodeo Queens, RanchHer, FarmHer, and Grit & Grace. On-air talent will include Fanchon Stinger, Katy Lucas, Amy Wilson, and Janie Johnson.

The channel is part of Rural Media Group, headquartered in Omaha, Nebraska and founded by Patrick Gottsch, who worked as a commodity broker on the Chicago Mercantile Exchange until 1982 before returning to his home state of Nebraska, where he sold and installed home satellites.

He moved to Fort Worth in 1991 and worked for a livestock auction company before hatching the idea of a media site that focused on the rural lifestyle and Western things. Rural's mission is to reconnect city with country, so yee-hah to that. No wait, yee-haw.

He runs Rural Media with his daughters Raquel, CEO of Cowboy Channel, and Gatsby, general counsel. Kona Equity puts their annual revenue at $40,414,000.

As part of the Cowgirl Channel launch, Rural Media Group is expanding its Stockyards space — which includes The Cowboy Channel studios in the old auction barn — by building out a TV studio for The Cowgirl Channel in the front entrance of their office at 130 E. Exchange Ave. This will make it visible to passersby.

The Cowgirl Channel will be Channel 269 on Dish Network and also air on SLING, beginning February. The Cowboy Channel and The Cowgirl Channel can be had for $9.99 monthly (can we just say $10) or $99.99 yearly subscription (can we just say $100).