A modern ear piercing company focused on the health and safety of clients has come to Texas via Fort Worth: Rowan opened at the Westbend complex on Wednesday, July 27.
The studio approaches piercing more like a minor medical procedure than a rite of passage performed at a shopping mall kiosk. Piercings at Rowan are performed only by licensed nurses who pierce with both hollow needles and single use piercing devices, they say.
Additionally, all earring designs are hypoallergenic, using only ethically sourced materials suited for freshly pierced ears, they say. That means pre-sterilized 14k gold or stainless steel and titanium. They do not use brass, nickel, or zinc in any of the earrings, nor do they use metals that can cause irritation, rashes, allergic reactions.
“We could not be more thrilled to open Rowan’s very first Texas studio to provide Texans with a celebratory and safe piercing experience,” says Rowan founder and CEO Louisa Serene Schneider in a release. “Ear piercing is essentially a medical procedure, and we pride ourselves in hiring our nurses, who are the experts, when it comes to skin integrity, infection prevention and keeping patients calm in unfamiliar situations. We can’t wait to celebrate our Texas customers.”
According to the website, Schneider founded Rowan in 2018 because she "observed first-hand that products and services that were labeled 'girly' weren’t paid much attention and especially, in the ear piercing industry the choices were limited to either an impersonal experience at the mall and tattoo parlors or an intimidating one at a doctor’s office."
The New York-based company now has locations in New York City, Connecticut, Colorado, Illinois, Minnesota, Georgia, New Orleans, South Carolina, and Fort Worth; they promise more coming soon (including one at La Cantera in San Antonio, the website says). They also have a partnership with Target, with several in-store locations across Dallas-Fort Worth.
Note that Rowan pierces only ears, but they'll do multiple piercings at one appointment. Prices are as follows: $35 for one piercing (device and needle piercing); $50 for two piercings (device piercing only) plus cost of piercing studs ($40-$60 per pair); $25 for a post downsize (needle piercing only).
The Westbend location is at 1653 River Run Road, Unit 141, Fort Worth. Hours are 10 am-7 pm Monday-Saturday and 11 am-6 pm Sunday.
For more information and appointment bookings, visit the website.