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Tiffany and Co. brings diamonds and bling with first store in Fort Worth

Tiffany brings diamonds and bling with first store in Fort Worth

Tiffany & Co. HardWear rings
Tiffany HardWear ball rings in 18k gold and white gold with pavé diamonds. Courtesy photo

A gilded addition is coming to The Shops at Clearfork: Tiffany & Co. will open its first Fort Worth store at the luxury open-air shopping complex, with a new sparkly and modern design.

Tiffany & Co. currently operates seven locations in Texas, beginning with the first store it debuted in Houston in 1963. The Fort Worth store is set to open September 14.

The Fort Worth store's merchandise will include Tiffany HardWear, the new collection launched with Lady Gaga earlier this year that's inspired by the urban attitude and edge of New York, with gold and pave diamonds, available in rings, pendants, and bangles.

The store also will feature exquisite stones and rare colored diamonds, including Tiffany Yellow Diamonds.

Look for pieces by Tiffany's exclusive designers including bejeweled masterpieces by Jean Schlumberger, sculptural jewelry by Elsa Peretti, and colorful collections by Paloma Picasso. Customers will also discover new interpretations of Tiffany T, Tiffany Victoria, Tiffany Bow, and Tiffany Infinity — signature collections reimagined to be worn alone or in dazzling multiples.

Salons include the Fine Jewelry Salon, a spacious elegant space where jewels are displayed in an oval display case and illuminated by a distinctive crystal rod chandelier. The Fashion Salon features a faceted mirror wall that adds a touch of 1930s glamour.

The Bridal Salon features cerused walnut walls enhanced by églomisé glass panels. The jewelry is highlighted via Tiffany Blue Amazonite lamps. A private sales salon is adjacent for clients who want to shop alone.

Tiffany VP Alexandra Winokur calls it "an incredible location," with a granite façade inspired by the Fifth Avenue flagship, along with American Deco skyscrapers and luxury high-rises of the 1930s and '40s.

Founded in New York in 1837, Tiffany's heritage is a constant source of inspiration. Among its influences are the previous Fifth Avenue flagship at 37th Street, a Gilded Age masterpiece designed by McKim, Mead & White in 1905; and the current flagship at 57th Street, an exemplar of 1930s-40s Art Moderne architecture designed by Cross & Cross.

In the past year, the company has worked to reinvent itself, with a splashy announcement of Lady Gaga as the face of Tiffany & Co. in its first Super Bowl halftime ad. More recently, under the guidance of new artistic director and former Coach honcho Reed Krakoff, it has deployed a fresh ad campaign using millennial celebrities such as Elle Fanning; Janelle Monae; and former Dallas resident Annie Clark, aka St. Vincent.