Fast-food chain McDonald’s, best known for its burgers, is doing the unthinkable: serving a chicken sandwich.

According to a release, the burger chain is "dropping" a new Chicken Big Mac at participating restaurants in North Texas for a limited time beginning October 10.

The Chicken Big Mac features the same toppings found on a Big Mac, but with two tempura battered fried chicken patties in place of beef burgers. Let us list the toppings here: special sauce, lettuce, cheese, and pickles on a sesame seed bun.

The sandwich was first introduced in 2022 for a limited run in the United Kingdom and enjoyed a test run in Miami the same year. Now it's hitting the U.S., and more specifically, Dallas-Fort Worth.

“With the introduction of the Chicken Big Mac, we’re excited to pay homage to one of our most iconic menu items, the Big Mac, and introduce it to a whole new generation of fans,” says Tariq Hassan, Chief Marketing and Customer Experience Officer at McDonald’s USA.

The release relays a story about a promotional event that took place last weekend in Los Angeles with a one-day pop-up dining experience by Chain, an online entity known for its "chef-driven takes on chain restaurant classics," wherein they served an item called "The Chicken Sandwich."

Many a fan was hoodwinked by the premise that the sandwich was a fake — but ba-zing, McDonald’s was behind it all. How is that for some next-level viral buzz-generating hype. (Chain is so proud of the promotion that they have it pinned on their Instagram account, and rightfully so! They really perpetrated quite the charade.)

The chain has also enlisted "internet star" Kai Cenat who will try the Chicken Big Mac on his livestream to determine whether a Big Mac with a chicken is, in fact, a Big Mac. Does McDonald's know how to work this social media stuff or does McDonald's know how to work this social media stuff?