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Fort Worth scores vegan cinnamon roll bakery that won Shark Tank

Fort Worth scores vegan cinnamon roll bakery that won Shark Tank

Cinnaholic cinnamon roll
Made famous on TV. Photo via Cinnaholic.com

Cinnamon rolls that just so happen to be vegan are headed west: Fort Worth will get its first location of Cinnaholic, the gourmet cinnamon roll bakery that was featured on the TV show Shark Tank. It will open in Crockett Row, at 817 Currie St., in the storefront once occupied by Yofe Cafe.

According to a release, the bakery will open in mid-January, and will be the third Cinnaholic location in Texas, following locations in Richardson and Southlake.

Founded in 2009 in Berkeley, California, Cinnaholic provides a cinnamon roll experience unlike any other. Customers can choose from more than 30 frosting flavors and 20 toppings to create their own.

While the chain emphasizes its gourmet goods, it's also a plant-based concept founded on a commitment that all ingredients must be animal-free and free of dairy, lactose, eggs, and cholesterol.

The franchisee for Fort Worth is Shellana Morris, who is opening the bakery with partners Keenan Franklin and Melissa Jackson.

"There is a tremendous amount of excitement to serve our award-winning cinnamon rolls to the people of Fort Worth," Morris says. "I'm so excited to bring such a delicious and allergy friendly dessert to this bustling neighborhood."

Cinnaholic co-founder Shannon Radke says that Shellana and her business partners are "the perfect team" to grow the Cinnaholic brand in Fort Worth. "Their commitment to the community is outstanding, and they truly understand the Cinnaholic concept and business model," Radke says.

Fort Worth joins current locations in California, Tennessee, Georgia, North Carolina, Idaho, Utah, Nevada, Maryland, Washington, Florida, and Canada. Cinnaholic began franchising in 2014 and has more than 150 restaurants in the works, from El Paso to Ontario, Canada. Cinnaholic everywhere.