H-E-B and its family of brands, including Central Market, Joe V’s Smart Shop, and Favor, will bring back the annual Feast of Sharing dinner this holiday season to both Fort Worth and Dallas.

The two events are as follows:

• Fort Worth Feast of Sharing is on Wednesday, November 12 from 3-7 pm at Dickies Arena
• Dallas Feast of Sharing is on Thursday, November 20 from 3-7 pm at Centennial Hall in Fair Park

Both events will feature a Texas-style holiday meal alongside a festive celebration complete with a kid’s zone, live entertainment, health and family services, Santa greetings, and more. Meals are FREE and open to the public (first come first serve).

Anticipate preparations to serve meals to 10,000+ people, music, family activities, wellness screenings, and visits from Santa.

Volunteers
The organizers are seeking 1,000 volunteers in each city to assist with serving meals, clearing tables, hosting, and supporting the kid’s zone area during the four-hour events. All businesses, civic organizations, churches and schools are encouraged to sign up at www.centralmarket.com/community.

“We couldn’t bring this event to life without the dedication of our volunteers,” said Mabrie Jackson, managing director of public affairs, H-E-B/Central Market. “The holidays are about giving and community, and this year we’re proud to make a meaningful difference by sharing a delicious holiday meal with more families.”

The event, which has been held in Dallas since 2006 and Fort Worth since 2011, typically serves 10,000-15,000 residents in each city. In addition, more than 40 social service agencies are on hand with representatives to provide information and resources.

Since 1989, Central Market’s parent company, H-E-B, has invited people to celebrate the holidays with food, music, and good cheer at its Feast of Sharing events. The free holiday feasts, which are held in more than 34 cities in Texas and Mexico, bring together family, friends, and neighbors, and provides H-E-B an opportunity to give thanks to its loyal customers, regularly serving more than 340,000 meals.

In the more than three decades H-E-B has held these celebrations, more than 375,000 volunteers have helped serve nearly four million meals. This initiative is a part of H-E-B’s Hunger Relief Program, which works year-round to prevent hunger in the more than 300 communities H-E-B serves. Last year, H-E-B’s Hunger Relief Program donated 33 million pounds of food to families in need. Since 1982, the year the program was founded, H-E-B has donated more than one billion pounds of food to 5,500 non-profit organizations in Texas and Mexico.

Fort Worth Feast of Sharing – 13th Annual Holiday Dinner. Wednesday, November 12, 2025, 3-7 pm, Dickies Arena (Lower level – southeast side of arena),1911 Montgomery St.
Dallas Feast of Sharing – 19th Annual Holiday Dinner. Thursday, November 20, 2025, 3-7 pm, Fair Park – Centennial Hall, 1001 Washington St.